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AJAY FORECASTS A 43 PERCENT SALES INCREASE FOR 1992

       AJAY FORECASTS A 43 PERCENT SALES INCREASE FOR 1992
    DELAVAN, Wis., Nov. 1 /PRNewswire/ -- Ajay Sports Inc. ("Ajay") (NASDAQ: AJAY) operating through its wholly-owned subsidiary, Ajay Leisure Products Inc. of Delavan, announced today a sales forecast of over $30 million for 1992.  This increase over its latest estimate of $21 million for the year ending Dec. 31, 1991 represents approximately a 43 percent sales increase with expectations for continued profitability.
    This forecast is a result of major commitments from several of the nation's largest retailers for the product line which includes hi tech golf bags and golf gloves made of a unique material.
    L. Dean Cassell, president and C.E.O. of Ajay Leisure Products, stated he was very pleased with the significant strides the company made in 1991, namely through new product development and operational efficiencies.  Cassell joined the company in early 1991 and since then, the company has significantly increased its sales.  As previously reported, 1991 sales have been forecasted at $21 million as compared to $16.9 million for the year ended Dec. 31, 1990.  The forecasted 1992 sales would represent an approximate 80 percent increase over 1990.
    Cassell further stated, "Increased revenues and improved margins equating to a much improved and stable operation with excellent future growth potential was our objective for 1991.  This has been achieved and we are now seeing the results of this new direction through our customer base 1992 commitments which clearly indicate their confidence and support of our company.  This significant growth is only the beginning," said Cassell..."as we continue to enhance current product lines and expand market share."
    Ajay Sports, through its 100 percent wholly-owned subsidiary, Ajay Leisure Products, is one of the largest distributors of golf accessories as well as the nation's largest manufacturer of retail golf bags and hand-pulled golf carts.
    -0-                      11/1/91
    /CONTACT:  Joseph W. Hovorka of Ajay Sports, 303-290-9371/
    (AJAY) CO:  Ajay Sports Inc.; Ajay Leisure Products Inc. ST:  Wisconsin IN:  REA SU: SG -- DV008 -- 0258 11/01/91 13:28 EST
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Publication:PR Newswire
Date:Nov 1, 1991
Words:339
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