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AIRFARE INCREASE FORCES BUSINESSES TO FIND ALTERNATIVE TO COSTLY SALES MEETINGS

 AIRFARE INCREASE FORCES BUSINESSES TO FIND
 ALTERNATIVE TO COSTLY SALES MEETINGS
 CHICAGO, Nov. 4 /PRNewswire/ -- For the second time in just one month, U.S. airlines have implemented yet another fare increase, prompting companies once again to review costly corporate meeting and travel expenditures.
 Yet what is the bane for many businesses is a boon for firms that arrange corporate meetings that eliminate airfare costs and a host of other travel expenses.
 The teleconference is becoming a preferred method to control skyrocketing travel costs, such as those incurred for sales meetings that involve flying regional sales managers to one central location from around the country, according to Joe Morrison, president of Chicago- based Darome Teleconferencing.
 "One phone call via a teleconference enables you to meet with employees from the four corners of the globe -- all while sitting at your desk," explains Morrison.
 The cost savings are dramatic -- the average two-hour meeting in the Chicago area, for example, involving 10 employees from across the country would cost nearly $5,600(A), including airfare costs, meals and hotel accommodations. Compare that with a similar meeting via a teleconference and that figure drops to around $650 -- a significant savings for even the largest corporation.
 In addition to saving the tangible costs of lodging, food and transportation, teleconferences eliminate the administrative burden that traveling imposes on a company and makes productive use of time that would otherwise be lost.
 "With teleconferences, business people no longer need to invest hours or days planning for and traveling to one meeting. Instead, the meeting comes to them," Morrison said.
 Recent figures confirm that more businesses are utilizing the technology of teleconferencing. A report by the International Teleconferencing Association said that 1991 industry revenues were $1.4 billion and projected 1992 revenues of more than $2 billion.
 According to Morrision, Darome has been experiencing call volume growth of about 45 percent throughout the 1990s. For 1992, Morrison expects Darome to conduct 120,000 conference calls, up from 82,000 in 1991 and 60,000 in 1990.
 The airlines' fare increase is the third since July and while it will average only $10 to $30 for the average discounted round-trip ticket the increase will be nearly double that for full-fare coach, most frequently used by trips booked last minute by business executives. The increase for transcontinental fares will be higher than that of domestic fares.
 (A) That dollar figure is based on average airfare figures, and average daily cost for hotels, three meals and car rental as reported in the April issue of Corporate Travel magazine. The figures allow for one employee from Los Angeles, two from San Francisco, four based in the Chicago area, one from Washington, D.C., and two from New York.
 -0- 11/4/92
 /NOTE TO EDITORS: Joe Morrison is available for interviews to comment on this and other issues related to teleconferencing and business./
 /CONTACT: Bruce Anderson or Gary Goodfriend or DeFrancesco/Goodfriend, 312-644-4409, for Darome Teleconferencing/ CO: Darome Teleconferencing ST: Illinois IN: TLS SU:


SM -- NYFNS1 -- 2278 11/04/92 07:30 EST
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Publication:PR Newswire
Date:Nov 4, 1992
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