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AIRE to syndicate "Por el Placer de Vivir con Cesar Lozano".

AIRE Radio Networks an agreement to syndicate the radio show "Por el Placer de Vivir con Cesar Lozano" (The Joy of Living with Cesar Lozano) commencing on 8/11.

Known for the uplifting influence and power of his aspirational philosophy, Dr. Cesar Lozano will air Monday through Friday on the Aire Radio Networks' national platform.

"We're extremely excited about our partnership with Dr. Lozano," stated Elisa Torres, Senior Vice President of Network Operations and Affiliate Sales of AIRE Radio Networks. "There's no question that his experience and unique life-approach bring captivating content and create a powerful new vehicle for our advertisers and audiences," she added.

Dr. Lozano will offer daily advice on how to cultivate and nurture all aspects of the mind, body and soul by exploring the many ways in which an individual can lead a happier life. The program will debut in major Hispanic DMAs such as Los Angeles, Chicago, San Francisco, Sacramento and McAllen, among others.

"Dr. Lozano is a well-known and profoundly inspiring personality. With an established on-air national footprint, his content will now align with our advertisers' national branding needs," stated Jack Hobbs, Executive Vice President Corporate Sales at AIRE Radio Networks.

As one of Latin America's most celebrated self-transformational speakers, Dr. Lozano is loved and respected by his many fans for his energetic and optimistic reflections on life.

"This is a tremendous opportunity and I can't wait to share my thoughts and beliefs on the joys of life with America's Hispanic community," commented Dr. Lozano. "I am looking forward to working together with AIRE Radio Networks in providing listeners with a sure-fire formula for meeting the conflicting demands of modern-day life."

AIRE Radio Networks, is a minority certified division of Spanish Broadcasting System. AIRE harnesses the power of SBS' radio and services in the top U.S. Hispanic markets. With over 90 affiliates, 20 owned and operated stations, and targeted network vehicles reaching 12 million listeners in an average week in more than 30 markets, AIRE Radio Networks is supported by national scale solutions; multi-genre programming; Mega TV's over-the-air, cable and satellite distribution throughout the U.S. and Puerto Rico; live concerts and events; mobile and 21 bilingual websites including lamusica.com, a Spanish-English music news and entertainment site. AIRE Radio Networks programs include Latino superstars and megabrands such as Thalia and the ConexiEn Thalia show; radio's best DJ Alex Sensation and his La Mezcla con Alex Sensation; celebrated self-renovation expert Dr. Cesar Lozano and his Por el Placer de Vivir con Cesar Lozano; radio personality Stephanie Himonidi with her show Chiquibaby, Erica Vidrio and her Potrancazo Mix, and Alonso Romero a.k.a "El RatEn" with his El Raton's Show, plus 24-Hour music formats La Raza; Tropical, and Latino Pop/AC.

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Publication:Radio and Television Business Report (RBR+TVBR)
Date:Aug 4, 2014
Words:473
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