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AIR MILES PROGRAM LAUNCHED IN THE U.S.; PROVIDES FREE TRAVEL TO CONSUMERS FOR EVERYDAY PURCHASES

 AIR MILES PROGRAM LAUNCHED IN THE U.S.;
 PROVIDES FREE TRAVEL TO CONSUMERS FOR EVERYDAY PURCHASES
 /ADVANCE/ BOSTON, April 2 /PRNewswire/ -- Today, Loyalty Management Group launched a unique frequent buyer program, AIR MILES(R) which offers free travel rewards to consumers who purchase everyday products and services from leading companies. With AIR MILES, consumers will earn free travel for their everyday purchases in much the same way that business travellers have earned frequent flier points for a decade. Sponsors will offer their customers the ability to earn AIR MILES travel credits. Already sponsor companies include AT&T, Cellular One(R)-Chicago, Citibank Visa(R) and MasterCard(R), The Clorox(R) Company, Frito-Lay(R), General Cinema Theatres, Hertz, Hyatt Hotels and Resorts(R), LensCrafters(R), Pfaelzer Brothers, PRODIGY(R) and Time Inc. Magazines.
 "For years, business travellers have earned free travel for flying frequently," said Keith Mills, founder and chairman of LMG. "With AIR MILES, consumers will fly for free by buying frequently. In the months to come, consumers will discover that there are more and more ways that they can earn free travel for the things they buy everyday."
 With AIR MILES, each mile is good for one mile of air travel on American Airlines(R), United, USAir or Air Canada. Collectors earn different amounts of AIR MILES travel credits depending on the products and services purchased. For example, a consumer will receive:
 --One hundred miles for a one-year subscription to People or
 Entertainment Weekly;
 --One mile for every five dollars spent on Hyatt rooms and other
 expenses;
 --Fifty miles for enrolling in AT&T's "Reach Out(R) America"
 calling plan and 10 miles for each of the first 12 months;
 --Four miles with a 20-pound bag of Kingsford Charcoal or with a
 gallon of Pine Sol cleaner;
 --Twenty-five miles for a weekend car rental from Hertz.
 In some cases, the consumer will have the opportunity to take advantage of multiple AIR MILES offers for a single purchase. A consumer could buy a pair of glasses at LensCrafters and earn 100 miles. If he or she paid for the glasses with a Citibank Air Miles Visa or MasterCard, the collector would earn additional miles for Citibank card activity.
 As part of its $50 million marketing investment in the launch of AIR MILES, LMG will begin a $30 million media blitz beginning on April 9 on NBC. Print advertising in top newspapers and magazines will begin the next day.
 AIR MILES will establish an account for each household that enrolls in the AIR MILES program. Membership is free, and consumers can enroll by calling 1-800-547-2212. Consumers will receive a membership pack with complete details, and AIR MILES will send statements every eight weeks to consumers who have collected miles.
 When consumers have accumulated enough miles to travel roundtrip to their destination, they can book their flight with one phone call to the AIR MILES Customer Service Center. Because each mile is good for one mile of free travel, 812 AIR MILES travel credits will earn a consumer a roundtrip coach ticket from Boston to Washington, and 1542 miles will bring a ticket from New York to Bermuda, the actual miles for a direct roundtrip between these destinations. There is no need to accumulate tens of thousands of points. AIR MILES tickets have certain restrictions; travel must be roundtrip; reservations must be made at least 14 days in advance; and a Saturday night stayover is required. Certain black out days apply on each airline. A consumer may have his or her AIR MILES ticket issued for a friend or family member, if he or she chooses.
 AIR MILES has been operating successfully in the U.K. since 1988, with more than three million collectors and nearly two billion miles issued. In the U.S., frequent flyer plans have been the most successful loyalty marketing programs since American launched its AAdvantage program in 1981. Michael Gunn, the senior vice president of marketing at American, described AIR MILES as "the beginning of a new era in loyalty marketing," and said, "American Airlines looks forward to being a part of this important new development in customer loyalty-based marketing."
 Loyalty Management Group expects more than five million consumers to begin collecting with AIR MILES this year. A separate AIR MILES program is being launched concurrently in Canada by Loyalty Management Group of Canada.
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 Satellite transmission information: 10 minute B-roll newsfeed available on continuous loop on April 2.
 11 a.m. to noon (ET)/10 to 11 a.m. (CT)/8 to 9 a.m. (PT)
 TELSTAR 301 TR 9V
 3 to 3:30 p.m. (ET)/2 to 2:30 p.m. (CT)/noon to 12:30 p.m. (PT)
 TELSTAR 301 TR 10V
 Audio 6.2/6.8
 Airline and other travel supplier contacts:
 United Airlines, Chicago, Ill.
 Dick Veatch, 708-952-4177
 American Airlines, Fort Worth, Tex.
 Marty Heires, 817-931-0175
 USAir, Arlington, Va.
 Louise Walley, 703-418-5444
 Air Canada, Quebec, Canada
 Denis Chagnon, 514-879-7755
 Hertz, Park Ridge, N.J.
 Annalise McKean-Marcus, 201-307-2824
 Hyatt Hotels and Resorts, Chicago, Ill.
 Marc Yanofsky, 312-750-8070
 Sponsor/Public Relations Contacts:
 AT&T, Basking Ridge, N.J.
 Ellen Zundl, 908-221-5017
 Time Inc. Magazines, New York, N.Y.
 Mary Warner McGrade, 212-522-1212
 (Time, Entertainment Weekly, Money, Fortune, Sports Illustrated, People, Life)
 Hertz, Park Ridge, N.J.
 Annalise McKean-Marcus, 201-307-2824
 General Cinema Theatres, Chestnut Hill, Mass.
 Jack Leonard, 617-232-4603 ext. 3307
 Hyatt Hotels and Resorts, Chicago, Ill.
 Carrie Reckert, 312-750-8108
 Citibank Visa and MasterCard, New York, N.Y.
 Susan Weeks, 212-559-0580
 The Clorox Company, Oakland, Calif.
 Sandy Sullivan, 510-271-7732
 Frito-Lay, Plano, Tex.
 Beverly Holmes, 214-334-2104
 PRODIGY, White Plains, N.Y.
 Brian Ek, 914-993-8811
 LensCrafters, Cincinnati, Ohio
 Tom Deutsch, 513-583-6242
 Cellular One, Chicago, Ill.
 Donna L. Morrison, 708-762-2520
 Pfaelzer Brothers, Burr Ridge, Ill.
 Michael Doepke, 708-325-9700
 -0- 4/2/92
 /CONTACT: Michael Miles of Loyalty Management Group, 617-457-2800/ CO: Loyalty Management Group ST: Massachusetts IN: AIR SU:


EG -- NE013 -- 4106 04/01/92 17:45 EST
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Date:Apr 1, 1992
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