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AI's Time Has Come.

LAS VEGAS -- Amazon Alexa vs. Google Assistant was the faceoff generating the sharpest buzz at the 2018 Consumer Electronics Show (CES), but it was hardly the only showcase for how artificial intelligence (AI) is shaping the future. Colgate-Palmolive Co. announced its new Smart Electronic Toothbrush El with AI functionality to provide users with "real-time feedback about brushing so they can take better care of their health," the New York-based company said, noting that the toothbrush uses Apple ResearchKit to "crowd source toothbrushing data to get even smarter about oral care for better and faster future innovation."

Designed with input from dentists, the brush uses real-time sensors and AI algorithms to detect brushing effectiveness in 16 zones of the mouth, according to Colgate. The toothbrush uses Bluetooth connectivity and sonic vibrating technology, and it is powered by Kolibree, described as the smart device company that is a pioneer in embedding connected toothbrushes with AI and 3-D motion sensors. Colgate said its Colgate Connect app is integrated with Apple ResearchKit and features a "3-D brushing coach" to create a care routine while encouraging better brushing habits.

"Our goal is simple. We want people to have their healthiest smiles by brushing their best," said Patricia Verduin, Colgate's chief technology officer. "The first step to improving brushing is to understand consumers' brushing habits, and Apple ResearchKit has proved to be a powerful tool for this."

Attendees at this year's CES were also provided peeks into the future of such technologies as 5G connectivity, augmented reality, wireless charging, self-driving cars, 8K TVs and wearable gadgets with sensors that monitor the wearer's vital signs.

Among consumer packaged goods companies with a presence at CES was Henkel Beauty Care, which announced the Schwarzkopf Professional SalonLab, described as a digital ecosystem for quantifying and customizing the hair care experience and propelling hair salons into the digital age. SalonLab offers the first end-to-end ecosystem of connected devices that measure hair condition as well as hair color and provide hyper-personalized products and services, according to Henkel Beauty Care. "Henkel's technology takes the guess work out of which products and services are best for each client's hair by analyzing hair at the molecular level, empowering the consultation process with datadriven insights and producing on-demand, personalized care solutions," the company said.

Representatives from HoMedics USA LLC traveled to CES to promote new relaxation products, including what the company called the first virtual reality (VR) massage. "Through HoMedics' virtual relaxing massage, consumers can unwind using VR headsets to experience the sights and sounds of some of the world's most scenic locations, powered by innovative voice-activated/ app-controlled cushions," HoMedics said. "The result is a completely new kind of sensory encounter."

Other lines promoted by the Michigan-based company included Massage & Spa, featuring chairs, foot spas and handheld massagers to create a professional-level spa experience in the comfort of one's home.

Caption: CES is the premier showcase for the latest in consumer technology

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Title Annotation:SPOTLIGHT
Publication:MMR
Date:Jan 29, 2018
Words:487
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