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AFI aiming to forge long-term relationships with majors.

SET up in 1984 in Dammam, Alaa for Industry (AFI), an ISO 9000 company, is now one of the major business houses in the Arabian Gulf.

Over the years, AFI has grown and expanded its operations setting up 10 companies and 17 branches under its umbrella in the Middle East including Saudi Arabia, Qatar, Bahrain and Kuwait. AFI, which is registered under Ibrahim Ali Al Rashoodi & Partners Holding Company, is now organised as a holding company comprising several businesses.

AICCO the construction arm of AFI has expanded its engineering capabilities to undertake joint venture engineering, procurement and construction (EPC) projects. AFI's association with Aramco is continuous whether it is for the supply of 'O' rings or for rig overhaul. AFI's connection with Aramco does not end there.

The company also supplies seals, hoses and test benches besides executing rig overhaul, loading arm maintenance and refurbishments and repair of hydraulic cylinders and equipment. AFI also serves the oil and gas sector with its association with global giants such as Parker, Asco Numatics (Emerson), SKF, Ventil, 3M, Resato and Todo.

PARKER HANNIFIN AFI has signed a strategic partnership agreement with Parker. Parker Hannifin a global Fortune 300 company with customers in 46 countries is the leading supplier specialised in hydraulics, pneumatics and instrumentation. It is a manufacturer and designer of technologically advanced products and systems, while AFI is the number one distributor and supplier of hydraulic products.

The partnership between the two organisations will provide advancement in the products and services that will result in better customer satisfaction and in turn increase of revenue for both the parties.

This agreement authorises AFI to distribute Parker Products in Saudi Arabia, Bahrain, Qatar and Kuwait. AFI hopes that this partnership will give more business to the company by acquiring orders for Parker products from its top customers especially in the oil and gas industry and offshore.

According to Ziad Khader, AFI general manager for marketing and branch operations: "We are already in the process of making Parker business itself as a vertical, allocating responsible engineers all over the group and pushing more Parker products to the top of the market. Maintaining sufficient stock and improving service will definitely boost the business. In this process we are upgrading our testing facilities at our lead factory and install new test benches at all our new major facilities."

"In addition to the parts sales we are now concentrating more on major projects where AFI can excel along with Parker. When it comes to hydraulics, Parker's worldwide network of sales engineers walk the walk and talk the talk. AFI is in the process of upgrading its sales engineers to the same quality so that they can be a single-point contact for any hydraulic requirements including rapid problem solving," he says.

3M -- A JEWEL IN THE CROWN Whether one needs to grind, blend, polish, sand, prep, cut, clean or repair surfaces, 3M is the source for surface conditioning, coated, bonded, and super abrasives for use in metal fabrication, precision castings, cylindrical grinding, furniture and custom wood, automotive manufacturing, maintenance and more.

3M is fundamentally a science-based company. It produces thousands of imaginative products, which are a leader in scores of markets - from health care and highway safety to office products and abrasives and adhesives.

3M's success begins with its ability to apply its technologies - often in combination - to an endless array of real-world customer needs. Of course, all of this is made possible by the people of 3M and their singular commitment to make life easier and better for people around the world.

In quest for new suppliers and partners for future business development and the new vision, AFI decided to partner with 3M. This will improve AFI's business in the industrial tool sector. The partnership will be a boost to its plans for AFI Lites (miniature version of AFI).

3M can help, from rough grinding to precision finishing, with its full line of quality coated and bonded abrasives, including super abrasives. With more than a dozen different random orbital sanders available, one will find tools designed for all applications. 3M is a proven leader in providing innovative solutions for all areas of woodworking. AFI is confident that with its highly effective sales, service team and network this partnership will be successful.

ASCO NUMATICS Asco Numatics, a subsidiary of global giant Emerson, is partnering with AFI since 2000 and is one of the most reliable partners for the oil and gas sector. Asco is tied up with AFI for all pneumatic and process control market requirements in Saudi Arabia. Arun Khanduri regional manager for Asco Saudi Arabia says, Asco, the world's leading manufacturer of solenoid valves, is offering an enhanced version of its redundant control system (RCS).

The company has also introduced a new online configuration tool that makes it easy for customers to select an RCS solution that meets the specific needs of their application.

RCS solution combines the benefits of safety and reliability in a single package. It's the only pilot valve system that has no single point of failure that can result in an unwanted closure of the process valve.

RCS achieves higher levels of safety by incorporating a redundant, fault-tolerant architecture, high diagnostic coverage, and automated testing. Its self-diagnostic capabilities test both the safety system and process valve to ensure continuous proper operating performance.

ENERPAC Enerpac is the recognised global leader in high-force tools and equipment used in industrial markets. Enerpac is a division of Actuant Corporation, a $1.4 billion diversified global manufacturing company, headquartered in Menomonee Falls, Wisconsin, US.

Today Enerpac operates from 28 facilities in 22 countries with over 1,000 employees and manufactures thousands of products that it distributes globally through 1,200 distributor partners with catalogs printed in 19 languages.

To obtain a quick response to the end-user, Ahmed Refaay, territory manager of Enerpac coordinates with AFI to support the network with its products.

The focus of Enerpac is to provide customers with the most extensive line of products and accessories that maximise force -- to increase productivity and make work safer and easier to perform. The comprehensive family of tools and equipment deliver reliable and dependable performance for virtually any industrial segment, from the smallest cylinder to computer-controlled systems for lifting huge structures.

Enerpac products are distributed worldwide, though all feature the convenience of local service and support. Its technical capabilities are illustrated in projects such as lifting the Golden Gate Bridge in the US, helping to launch the Millau Viaduct in France and raising the roof for Beijing's 'Bird's Nest' stadium.

VENTIL For over 45 years Ventil Test Equipment is dedicated to the design and manufacture of high-quality test units for pressure testing valves. An unrivalled commitment to quality and performance, continuous development and innovating in close cooperation with our clients, have brought Ventil where it is today -- the world's leading manufacturer of high pressure test equipment for industrial valves.

With branch offices in Russia and the US and a group of reselling agents, Ventil is present in the most important industrial locations worldwide. Ventil test units are being used by valve manufacturers and repair companies in over 60 countries worldwide.

In its specialised discipline, Ventil is a constant source of technical support for the client involved in valve testing as well as being a problem solver in the field. The Ventil engineering staff, based at the Ventil headquarters in The Netherlands, is specialised in the design of hardware for test systems, process control and safety applications.

RESATO Resato International is one of the leading manufacturers in the field of high pressure technology, developing high pressure components and systems up to 14,000 bar. As a result of more than 20 years of experience, Resato has grown to become an intelligence centre for the development, production and application of high-pressure systems. This forms an open source of information that is always at the disposal of its customers.

Resato products are distributed worldwide via expertly trained agents. In-house engineering and manufacturing are the basis for a unique formula that guarantees the quality of all Resato products. Its premises in Roden, The Netherlands, provide an ideal environment from which Resato continues to respond to the demands of a constantly evolving market.

In conclusion, AFI will continue to grow and expand its activities especially in the oil and gas sector. With the right partners the company has made great achievements. It is one of its strengths that AFI does not operate from a single office but is trying to be as close to the end-user as possible, which is why AFI offices are so strategically located across the kingdom and the Middle East.

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Publication:Oil & Gas News
Geographic Code:7SAUD
Date:Sep 26, 2011
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