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AEROMEXICO ANNOUNCES FORMATION OF AEROTOURS

 AEROMEXICO ANNOUNCES FORMATION OF AEROTOURS
 HOUSTON, March 5 /PRNewswire/ -- Dennis Mancini, Aeromexico's vice


president of marketing and operations for North America, announced today the formation of Aerotours -- a program designed to enhance Aeromexico's corporate identity through tour packages aimed at the Texas and Louisiana markets.
 The Aerotours product is targeted to the travel agent and consumer segments that are constantly seeking competitively priced travel packages. Aerotours is programmed to be priced competitively with, not against, tour operators. It is not designed to alienate members of the travel trade, but simply provide another alternative for those segments of the market that prefer dealing directly with airlines.
 Aerotours has contracted with Friendly Holidays of Lake Success, N.Y. to assist with the software, implementation and providing of certain ground operations at the Mexican destinations.
 Aerotours will also be able to provide specialty tour packages for the sports-oriented (golf, dive, tennis, etc.) public as well as the important honeymoon segment.
 Aeromexico, which recently launched Aeromiles, Mexico's first frequent flyer program, is proud of Aerotours -- another creative product which will allow travelers to "feel the warmth of Aeromexico."
 -0- 3/5/92
 /CONTACT: Tom Duane of Duane & Associates, 305-444-9102, for Aeromexico/ CO: Aeromexico ST: Texas, California IN: AIR SU: PDT


JJ-SS -- FL014 -- 5683 03/05/92 18:13 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Mar 5, 1992
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