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AEG - an electrical manufacturing concern.

AEG - An Electrical Manufacturing Concern

AEG, the Daimler-Benz group's 80 percent owned electronics and electrical unit, with over DM 12 billion of sales last year. The name AEG represents an entity - a Company with its own identity, its own profile and its own culture with years of dedication to the development of Science and Technology. AEG specialises in eletronics, domestic appliances and automation technology and plays a crucial role in realising the vision, which group Chairman Edzard Reuter has outlined, of Daimler-Benz as an organisation linked together by its high technology.

Founded in 1893, AEG now operates in 117 countries with a massive strength of over 80,000 employees, devoted solely towards the enhancement and integration of different technologies - resulting in its competitive ability and innovative strength. The wide range of AEG products from capital goods to consumer goods - reflects its commitment to make optimum use of the wealth of facilities available in modern technology.

Over the past two years, AEG has reshaped its organisational structure and now consists of six business units. The overall portfolio clearly appeals to the investment community: AEG shares have risen to DM 336.50, compared with a 1989 low of DM 192.70. On the current market, AEG shares total DM 4.7 billion, Daimler-Benz's 80 percent stake therein being worth DM 3.7 billion.

Active in Pakistan since 1965 with a manufacturing concern at Karachi and offices in Lahore, Karachi and Rawalpindi. AEG has provided valuable engineering and consulting services to a vast number of industrial, commercial and private organisations. In Pakistan AEG is not only working as a supplier or contractor but is also involved in the manufacturing processes of electrical switchgear, with its works at Karachi and doing business with WAPDA as well as private exalted business concerns. AEG established the first Thermal Power Plant in Pakistan i.e. Multan 4x64 MW in 1954 and also did pioneer work in the Gas Turbine technology by supplying packaged type Gas Turbines for 200 MW Faisalabad Power Station in 1975. Recently AEG Consortium with another German company is supplying two huge 500 KV Grid Stations at Lahore and Sahiwal which will form the backbone of WAPDA distribution system. The Company is geared towards developing local know-how in the fields of medium voltage, low voltage switchgear. It is a major supplier of switchgear from its Karachi Factory to the Government Organisations, Like WAPDA, KESC etc. and to the Private Sector. Recently the Company has made big inroads into the Private Sector and is now a major contributor towards electrical engineering solutions of big Industrial Groups. In fact some of the biggest Groups in the country rely on the electrical engineering expertise of AEG Pakistan. Some of them are:

- Nishat Group of Companies

- Monnoo Group of Companies

- Sitara Group of Companies

- Crescent Group of Companies

- Sapphire Group of Companies

- Kohinoor Rawalpindi, Gujar Khan

& Chunian

- AA/Zainab Group of Companies

- Chakwal Group of Companies

- Ittefaq Group of Companies

- FECTO and many more.

The Company also has contributed heavily to the economy of this country by developing Pakistani know-how. To keep in line with the directives of the Government AEG Pakistan endeavours to achieve maximum deletion and to transfer maximum technology to Pakistan, under implementations are plans to achieve maximum deletion for 11 KV Vacuum Circuit Breakers in Pakistan and also to progressively manufacture low voltage Circuit Breakers under licence from AEG Germany.

From Factories and Offices to power houses, from hotels to homes, schools to hospitals and ships to aircrafts, AEG has contributed towards greater productivity - striving for the highest quality, resulting in higher standards of living and better tomorrow - worldwide.

PHOTO : AEG technicians test a new generation switchgears designed to minimise waste energy in heavy-duty electrical distribution system
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Title Annotation:Daimler-Benz group's electronics and electrical unit; Pakistan; Industry
Publication:Economic Review
Article Type:Company Profile
Date:Jun 1, 1991
Previous Article:Glass - the ideal packaging.
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