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Articles from ADWEEK (January 18, 2021)

1-16 out of 16 article(s)
Title Author Type Words
1990 Knows All, Tells All. Klara, Robert 158
A Year of Reinvention: AGENCIES ARE GAINING MORE CLARITY ON REMAINING VALUABLE TO MARKETERS. Smiley, Minda 765
AGENCIES: After a Year of Turmoil, the Future of Agencies May Well Be Bright. Zanger, Doug 1349
BRAND MARKETING: The Future Was Closer Than Anyone Could Have Known a Year Ago. Pearl, Diana 1241
CONVERGENT TV: From Ad Loads to Upfrants, the TV Industry Braces for Another Wild Ride. Lynch, Jason 1289
Creating a Crisis Playbook: MOVING FORWARD, RETAILERS ARE IN A BETTER POSITION TO DEAL WITH SOMETHING AS DEVASTATING AS A PANDEMIC. Collings, Richard 754
CREATIVITY: What to Expect in Post-Pandemic Production After a Year That Altered Almost Everything. Griner, David 1185
How to Impact Diversity When All Brands Are at Stake: IT'S TIME FOR BRANDS TO FACE THESE ISSUES HEAD ON. Heath, Ty 747
MEDIA: Media Companies Must Lean Into Their Strengths. Southern, Lucinda 1223
Perspective. 708
PROGRAMMATIC: Ad Tech Is Primed for Its Own Roaring '20s. Shields, Ronan 1442
Tech With Staying Power: CONSUMERS LEANED MORE ON DIGITAL TOOLS, MUCH OF WHICH WILL OUTLAST THE PANDEMIC. Kulp, Patrick 777
TOP CMOS SHARE GROWTH ADVICE: From cultivating unicorns to planning for the next crisis, eight marketing chiefs share their thoughts on how to succeed in 2021. In honor of the 150th episode of the CMO Moves podcast, we went live for the first time with eight of the world's top CMOs. Each shared unparalleled advice on what it takes to be a well-rounded marketing leader today and how to cultivate the talent of tomorrow. Dietz, Nadine 644
Upfront: TRUMPING THE PRESIDENT: PLATFORMS AND COMPANIES DRAW THE LINE. BY ADWEEK STAFF. 201
Will It Stay or Will It Go? MARKETERS BET ON WHICH PANDEMIC-INSPIRED BEHAVIORS WILL BECOME POST-VACCINE HABITS. Hiebert, Paul 780
YOU HAVE QUESTIONS. WE DO, TOO.: A YEAR INTO COVID-19, THE ADWEEK STAFF IS TRACKING DOWN ANSWERS AND MAKING PREDICTIONS. Paterik, Stephanie 450

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