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Articles from ADWEEK (May 14, 2018)

1-19 out of 19 article(s)
Title Author Type Words
BLINDED BY (DATA) SCIENCE: TO TRULY UNDERSTAND YOUR CUSTOMER, HIRE SCIENTIST. Tynan, Dan 1693
Brands Dance Their Way to Center Stage: APPLE, UNIQLO AND RAG & BONE FIND CONNECTION THROUGH MOVEMENT. Richards, Katie 870
Chia Pet: HOW THE POTTERY THAT GROWS' FOUND A PLACE IN THE HEARTS (AND WINDOWSILLS) OF MILLIONS. Klara, Robert 909
For Fans, Only: WILL THE ATHLETICS SUBSCRIPTION-DRIVEN MODEL USING LOCAL SPORTS CONTENT BE A HIT WITH THE HOME CROWD? Jerde, Sara 779
FROM RUSSIA WITH LOVE: CONGRESS RELEASES 3,000 RUSSIAN ADS FOUND ON FACEBOOK THAT TARGETED USERS WITH A VAST ARRAY OF INTERESTS. Swant, Marty 159
Handle With Care: DATA IS AN ESSENTIAL ELEMENT IN CREATING COMPELLING CUSTOMER EXPERIENCES--BUT DO MARKETERS KNOW HOW TO USE IT? Nickalls, Sammy 492
Ikea. Griner, David 109
Less Is More for TV Networks: WHY BROADCASTERS ARE LOOKING TO CUT DOWN ON AD LOADS IN PRIME TIME. Lynch, Jason 774
LOCALIZE AT SCALE: WHY SMALL BUSINESSES ARE FLOCKING TO FACEBOOK AND GOOGLE TO ADVERTISE. Cohen, David 851
Matt Gray: HERB'S FOUNDER, CEO WANTS TO CREATE A 'ONE-STOP SHOP' FOR CANNABIS. Jerde, Sara 522
MEDIA ALL-STARS: INTRODUCING THE TOP MEDIA AGENCY EXECUTIVES WHO ARE TRANSFORMING THE BUSINESS WITH AN EYE TOWARD WHAT'S NEXT. Coffee, Patrick 5848
OUR LIVES IN DATA. Cooper, James 491
RANDAL ROTHENBERG: WHY MARKETERS MUST EMBRACE A DIRECT-TO-CONSUMER STRATEGY. Sternberg, Josh Interview 835
Seeing the Second-Order Consequences: TECHNOLOGICAL CHANGE HAS CASCADING IMPACT FAR BEYOND THE INDUSTRY BEING DISRUPTED. Knox, Dave 798
The Chameleon Of Agencies: PRIDING ITSELF ON AGILITY AND FLEXIBILITY, LOYALKASPAR FORGOES A SIGNATURE STYLE. Swant, Marty Brief article 265
The Data Power Struggle: IT'S TIME TO TAKE COMMAND. Tieman, Scott 769
THE SPEED OF 5G: MARKETERS PLAN FOR A POWERFUL, HYPERCONNECTED NETWORK. Johnson, Lauren 870
Time warp: HOW THE ABILITY TO WATCH WHAT YOU WANT, WHEN YOU WANT IT IS MORPHING TELEVISION. Nickalls, Sammy 456
WINNERS' PLAYBOOK. Tynan, Dan 419

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