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Articles from ADWEEK (April 30, 2018)

1-16 out of 16 article(s)
Title Author Type Words
Adweek Executive Lab. Nickalls, Sammy 148
AMAZON UPS THE ANTE: PRIME MEMBERS WILL SOON FORK OVER MORE CASH. Lacy, Lisa Brief article 183
C-SUITE SHUFFLE. Coffee, Patrick Brief article 104
Esports Goes Pro: THE NFL AND MLS ARE TARGETING GAMERS AND ADVERTISERS WITH THEIR NEW ELEAGUES. Katz, A.J. 739
Facebook. Manilos, Kristina 110
Grand Theft Auto: WHY THE MOST CONTROVERSIAL VIDEO GAME FRANCHISE EVER CREATED IS A TOUR DE FORCE OF MURDER, MAYHEM-AND MARKETING. Klara, Robert 859
How Data Is Building a New Brand and Digital Video Economy: OTT AND THE DIRECT ECONOMY ARE KEY THEMES UNDERPINNING THIS YEAR'S MOST INNOVATIVE CROSS-PLATFORM CONTENT. Rothenberg, Randall 791
Let's Get Digital: HOW THE NEWFRONTS INFLUENCE ADVERTISERS' VIDEO STRATEGY. Nickalls, Sammy 396
Membership Will Have Its Privileges: JOIN ADWEEK PRO TO ACCESS PRINT AND DIGITAL CONTENT EVENTS AND EXCLUSIVES. Cooper, James 514
Not Your Average Shop: AGW APPROACHES EVERYTHING WITH AN UNCONVENTIONAL-YET-AUTHENTIC EYE-AND THAT'S WHAT BRANDS LOVE ABOUT IT. Rittenhouse, Lindsay 302
PANTY RAID: STARTUPS ARE USING COMFORT AND INNOVATION TO STEAL BUYERS FROM ESTABLISHED BRANDS. Richards, Katie 849
Randy Freer: HOW HULU'S NEW CEO IS CAPITALIZING ON THE HANDMAID'S TALE'S MOMENTUM DURING HIS FIRST NEW FRONTS THIS WEEK. Lynch, Jason 653
SO, HOW'S THAT TRUST THING? THE JURY IS STILL OUT ON WHETHER MEDIA SHOPS HAVE ENTERED AN ERA OF 'RADICAL TRANSPARENCY'. Coffee, Patrick 776
THE COMEBACK KIDS: THREE DECADES AFTER THE ORIGINAL, RALPH MACCHIO AND WILLIAM ZABKA ARE BACK STARRING IN YOUTUBE RED'S NEW SERIES COBRA KAI, BUT THIS IS NO KARATE KID RETREAD. Lynch, Jason Cover story 2518
The Next Generation Of Loyalty Programs: WHY COMPANIES ARE TRADING IN POINTS FOR BRAND-BUILDING EXPERIENCES. Lacy, Lisa 760
THE PRODUCERS: ADWEEK'S ANNUAL NEWFRONTS PANEL COVERS PLATFORM PROLIFERATION AND BRAND SAFETY. Cooper, James 3207

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