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Articles from ADWEEK (November 17, 2014)

1-16 out of 16 article(s)
Title Author Type Words
1977-83: CHiPs. Granatstein, Lisa 105
Behind the curtain: with a big marketing and rebranding push under its first CMO, the academy of motion picture arts and sciences sets out to put a new face on a glamorous-and insular-club. Case, Tony 2240
Destination: L.A. Mrozowski, Nick 756
Diddy pours one for millennials. Heine, Christopher Interview 641
Fashionistas rock to Miami: Art Basel has gained in social currency among the wealthy, becoming a must-do for luxury publishers and marketers. Bazilian, Emma 493
Go West, young creatives: a New York transplant sees sustainable growth and opportunity in L.A. for talent looking for greener pastures. Korth-McDonnell, Patricia Column 779
Google shows why more brand dollars are going digital. Sloane, Garett 519
Makers and movers. Kelly, Samantha 159
Movies, brought to you by ... Illy's a Small Section of the World marks a growing trend of brand-backed documentary films featuring little to no marketing. Castillo, Michelle 619
Ray-Ban wayfarers: ever since James Dean Donned them, these sunglasses have seen more L.A. noses than a plastic surgeon. Klara, Robert 658
Razor sharp comedy: how and why Dollar Shave Club's Michael Dubin brought the irreverent brand to TV. Nudd, Tim 649
Super Bowls Softer Sell: NFL scandals should spur kinder, gentler Big Game spots, per 4A's survey of ad execs and consumers. McCarthy, Michael 545
Target takes on mobile mapping. Johnson, Lauren Brief article 253
Tech appeal. 345
To live and work in L.A.: the growing collaboration among entertainment, agencies and tech is supercharging the most creative city in the world. Cooper, James 3084
Watson Design Group: creativity and collaboration allow this boutique digital firm to extend a film's reach into a rich interactive experience. Castillo, Michelle 175

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