Printer Friendly

Articles from ADWEEK (October 28, 2013)

1-16 out of 16 article(s)
Title Author Type Words
Accounts in review. McMains, Andrew Statistical data 170
Agencies strike up the brand: media shops create new units, forge outside partnerships in their quest to distribute real-time, relevant content. McMains, Andrew; Beltrone, Gabriel 506
Band of brothers: four friends save Las Vegas, with help from Frank Sinatra and Megan Fox, in the Latest Call of Duty trailer. Nudd, Tim 682
Broadcast's graveyard shift: DVR playback and red-hot cable series are eroding broadcast's 10 p.m. deliveries ... and the remaining die-hards have aged out of the demo. Crupi, Anthony 475
Cable serves up October tricks and treats. Thielman, Sam 559
David Norton: Casino vet transfers customer-focused data marketing to new analytics practice at MDC. Cooper, James Interview 581
Headlines from the week in media. 183
Kate Mulgrew: the Orange Is the New Black star is an avid bibliophile but still manages to get lost in her Netflix queue. Bazilian, Emma Interview 572
Once gender-neutral, Sure goes for the ladies. Klara, Robert 265
Rooms with a view: New York's posh St. Regis Hotel has been showing off its rooms for a century; what's changed is what they want you to see. Klara, Robert 690
The act of co-creation: fostering full agency-client collaboration from the start will often through shared failure produce better work faster. Eastwood, Matt 704
The Adweek 50: these power players make the wheels turn across media, marketing and technology. Burgi, Michael Cover story 6129
Tide's vines take horror out of home. Heine, Christopher 247
Tris3ct: the Chicago-based independent integrates retail, promotional and digital strategies stretching beyond traditional ad campaigns. O'Leary, Noreen 138
Women and mobile: they dislike ads that are intrusive, but might be open to ones that are relevant and include location-based offers. Moses, Lucia 205
Yahoo still looking to ignite Tumblr's ad potential. Sloane, Garett 452

Terms of use | Privacy policy | Copyright © 2022 Farlex, Inc. | Feedback | For webmasters |