Printer Friendly

ADWEEK NAMES AUTOMOBILE MAGAZINE ONE OF THE NATION'S HOTTEST CONSUMER PUBLICATIONS

 ADWEEK NAMES AUTOMOBILE MAGAZINE ONE OF THE
 NATION'S HOTTEST CONSUMER PUBLICATIONS
 NEW YORK, March 2 /PRNewswire/ -- Automobile Magazine, despite fighting an uphill battle against sharply reduced advertising expenditures in automotive publications, has been named one of the country's 10 hottest consumer magazines for 1991 by AdWeek.
 David E. Davis Jr., Automobile Magazine's editor/publication director, was also named one of the 10 hottest editors as revealed in AdWeek's Feb. 17 "Special Report: Consumer Magazines."
 "This is not your father's old car magazine. Automobile, which has zoomed ahead of the traffic in the crowded field of car books, is a bread apart. And much of the credit goes to a savvy driver," wrote Regina Joseph in AdWeek.
 According to Terry Russell, Automobile Magazine publisher, the AdWeek commendations were a tremendous cap to a wonderful 1991.
 "We marked last year with a 11 percent increase in circulation, an even greater jump in advertising revenues and a 5.1 percent rise in advertising pages compared to our 1990 performance," said the publisher. "Obviously, David and his staff are providing the editorial package our readership -- and the country's automotive enthusiasts -- want as well as one our advertisers understand as desirable."
 Automobile Magazine, a member of the K-III Magazine Corporation, finished third in the hot list, the lone automotive title named to the top 10. The rankings are based on an index devised by AdWeek which looks at overall and in-category advertising performance, relative size, circulation improvements, interviews with advertising agency media buyers and AdWeek's judgment.
 Considering the subjective portion of the mix caused Davis to laugh.
 "I remember when we were starting in 1986," he recalled. "One of the cynical comments we heard from an automotive executive was 'Oh, just what the world needs, another car magazine.'
 "Judging by the way we have made it to our sixth birthday (April 1992), by steadily increasing readership and advertising, I guess that guy was right."
 Automobile Magazine, running counter to an industry trend which saw consumer-magazine advertising pages down 8.7 percent from the year before, closed out 1991 with a 5.1 percent increase. It was the only major automotive title to show an increase over the previous year.
 -0- 3/2/92
 /CONTACT: Michael Geylin of Kermish-Geylin Public Relations, 212-315-4900, for K-III Magazine/ CO: K-III Magazine Corporation ST: New York IN: AUT SU:


SM-OS -- NY019 -- 3840 03/02/92 10:15 EST
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Mar 2, 1992
Words:398
Previous Article:FIRST NATIONAL BANK CORP. BOARD DECLARES SPECIAL, QUARTERLY CASH DIVIDENDS
Next Article:VISHAY ANNOUNCES PURCHASE OF 19 PERCENT INTEREST IN ROEDERSTEIN GMBH
Topics:


Related Articles
'AUTOMOBILE MAGAZINE' AND CHRYSLER TO PUBLISH SPECIAL TRAVEL EDITION
SEINFELD 'COVERS' AUTOMOBILE MAGAZINE IN MAY COMEDIAN DEBUTS AS AUTO JOURNALIST
K-III ACQUIRES AUTOMOTIVE-TRUCK 'ENTHUSIAST' PUBLISHER-MCMULLEN & YEE; SPECIAL INTEREST PUBLICATIONS GROUP EXPANDS TO 30 TITLES
K-III's AUTOMOBILE MAGAZINE DEBUTS ON COMPUSERVE
SEPTEMBER'S AUTOMOBILE MAGAZINE SPOTLIGHTS 'LIKE NEW, HALF PRICE' CARS
BPI COMMUNICATIONS ANNOUNCES JOHN B. BABCOCK, JR. TO PRESIDENCY
BPI Communications Acquires INSIDE MEDIA
PRIMEDIA's New "King of the Road" Advertising Campaign Showcases Company as Automotive Information Powerhouse
ADWEEK Magazines' Hot List Names Fortune As Top Magazine.
PRIMEDIA Promotes Steven Rousseau To Group Publisher of the Consumer Automotive Titles.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters