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What is preventing you from sharing the prospect and excitement of agricultural careers with other people?

Categorizing people into categories of "ag people" and "non-ag people" certainly doesn't help the matter. Even veterans of the agricultural industry are no stranger to pigeon-holing others as "ag" and "non-ag." "City folks just don't get it," we mutter, like we're quoting a commercial. Or how other surface and opinionated differences divide us from willingly talking about agriculture itself, let alone the opportunities for fulfilling careers in agriculture.

The fact of the matter is, we need agricultural careers. You've heard it said that we need to feed millions of people, but we also need to satisfy changing taste buds and produce more with less while minimizing negative effects on the environment.

The careers needed to solve these challenging tasks will need to be filled by people from all walks of life and all backgrounds. We need secondary students in urban atmospheres who have never been to a farm but are curious about science.

We need high school students who think that agriculture is nothing more than farming but want to make a difference in the world. We need college students pursuing degrees and majors outside of agriculture like accounting and engineering to realize the potential they could achieve in the agricultural realm.

Realizing the growing need for agricultural careers, created the Careers in Agriculture E-Book to share widely with those we can influence now.

It's as easy as clicking "send" on an email. This E-Book was designed to reach students and young professionals from all backgrounds easily and effectively. All pages of the e-book are equipped with vibrant photos, videos, and discussion from agriculturalists.

Accessible easily by just a link, the e-book can be shared via email or social media. Visit to view and share the E-Book. We invite you to consider even making the link accessible on your website.

We created two versions of the e-book. One includes the Career Profiles and one does not. It is recommended that the Career Profiles version is shared with middle and high school students as well as beginning college students while the version without the Career Profiles is shared with individuals already set on their career paths.

Agricultural careers are just as important to advocate for as agriculture itself. Consider sharing this digital e-book with your talent pool and your colleagues. Because we need agricultural careers.

For more information, contact

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Title Annotation:People in Perspective
Author:Penning, Kristine
Publication:Agri Marketing
Date:Jan 1, 2018
Previous Article:Government Accountability Office (GAO).

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