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ADVISORY/Blue Martini Software Inaugural User Conference BluePrint 2000 Promises to be Outstanding Venue for Users and Partners.

Business/High Tech/Retail Editors and Assignment Desks

ADVISORY...for Sunday (April 30)

SAN MATEO, Calif.--(BUSINESS WIRE)--April 24, 2000

Leader in Enterprise-scale e-Business Applications Launches

World-Class Event Next Week in San Francisco

WHO: Blue Martini Software, provider of e-business applications that

build brand through direct interaction with customers across


WHAT: Announces their first user conference welcoming Blue Martini

customers and partners.

WHEN: Sunday, April 30, 2000

Wednesday, May 3, 2000

WHERE: The "W" Hotel, San Francisco, Calif.

DETAILS: Designed specifically for Blue Martini Software users and

partners, BluePrint 2000 will host a variety of "breakout"

sessions designed for different audiences. Led by experts,

attendees will learn more about preparing merchandise for the

Web, content-driven merchandising, micromarketing, best

practices in multi-channel retailing and how to optimize the

user experience.

Additional information about BluePrint 2000 can be accessed at A limited number of press passes

are available for this event. To register for a press pass,

please contact Jeanne Achille of The Devon Group,

(732) 212-1101, ext. 11 or e-mail
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Publication:Business Wire
Date:Apr 24, 2000
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