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ADVERTISING AIMED AT WOMEN TAKES SHOTS AT MEN, APRIL PLAYBOY REVEALS

 CHICAGO, March 24 /PRNewswire/ -- Manufacturers looking to market their products to women have found value in attacking men in the advertising copy, according to the current April issue of Playboy magazine.
 "Male Bashing for Fun and Profit," a report in Playboy's new Mantrack section, provides a perfect example of male bashing, which appears in the copy for Bodyslimmers, a designer undergarment:
 "While you don't necessarily dress for men, it doesn't hurt, on occasion, to see one drool like the pathetic dog that he is," the ad intones.
 Laundry, a women's clothing line, is erecting billboards featuring antagonistic quotes from such women as Margaret Thatcher: "If you want anything said, ask a man; if you want anything done, ask a woman."
 "Women view these ads as representative of a realistic voice," says Jack Kliger, publisher of Glamour magazine, which runs a number of the male-bashing ads. "Response has been overwhelmingly positive."
 Mantrack also takes a tongue-in-cheek look at why men who compare themselves to their fathers might find themselves feeling inferior; the section also covers the alternative feminism of "Riot Grrrl" fanzines and punk bands and suggests how Disney CEO Michael Eisner might spend the nearly $200 million he realized from exercising his stock options (for example, buy a Playboy subscription through the year 6591916).
 A "Guest Opinion" essay by noted author Pete Hamill calls Madonna "the greatest artistic force of the AIDS generation," because she knows "the only completely safe sex is the sex you imagine."
 The Mantrack Survey Line invites readers to call Playboy and express their views on a wide range of topics; this month callers can sound off about feminism, TV news personalities and fidelity. Callers to the line (1-900-896-8722) must be at least 18 years old; calls cost 75 cents per minute, with the average length of each call about three minutes.
 Mantrack, edited by Stephen Randall, is a frequent feature of Playboy magazine and part of a continuing opinion survey conducted by Playboy and the prestigious Roper Organization. It features timely capsule observations and comments on issues of interest to men as well as guest essays by a wide range of newsmakers and contemporary thinkers.
 -0- 03/24/93
 /CONTACT: Bill Paige of Playboy, 312-751-8000, ext. 2465/


CO: Playboy ST: Illinois IN: ADV SU:

AH -- NY060 -- 9186 03/24/93 14:39 EST
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Date:Mar 24, 1993
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