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 READING, Pa., Nov. 10 /PRNewswire/ -- Advantage Cable Television, a new wireless cable television company that will serve the Reading area was introduced here today. Advantage Cable TV will begin accepting customer orders right after Thanksgiving.
 The firm will be managed locally by a team of experienced cable TV executives and will begin supplying wireless cable television service to non-cabled areas next month. Advantage Cable Television will offer familiar cable channels and, as rapidly developing technology allows, other kinds of information and entertainment services, including interactive television.
 The announcement was made by David Bednarsh, president, The Cellular Group, Inc. (OTC Bulletin Board: CLRG), the firm that planned and created Advantage Cable Television in Reading.
 "People in the Reading area are ready for the benefits that competition naturally breeds and cable television is certainly a consumer product for which competition is long overdue," Bednarsh said.
 "Advantage Cable Television's marketing efforts will be targeted initially to the approximately 20 percent of households that cannot buy cable services because those areas have not been wired. In those areas there is a natural demand for such services," he added.
 "Our entry into the Reading market will mean freedom of choice for consumers, and will ultimately provide significant price and service advantages for thousands of people," Bednarsh offered.
 The service area for Advantage Cable Television will encompass a nearly 40-mile radius from Mt. Penn in Reading. The multi-channel wireless feed will be transmitted via scrambled microwave signals from a tower atop Mt. Penn. Customers will pick up the broadcast signal by using a small, rooftop receive antenna about the size of a sheet of notebook paper, according to Bednarsh.
 Two former senior executives of Berks Cable/Time-Warner Cable have been named to manage the new cable company. They are: C. Anthony Castner, vice president & general manager; and Joseph Adamczyk, director of Marketing.
 Castner, most recently senior director, customer service for Time- Warner Cable's Eastern Pennsylvania division was appointed to lead Advantage Cable TV because of his understanding of the Reading market and his outstanding leadership qualifications. "Tony Castner is highly respected in the area and his professional qualifications are unequaled," Bednarsh said. "We are fortunate to have an experienced executive such as Tony and look forward to his continued involvement with the many local organizations to which he has contributed his energies so effectively over the years."
 Adamczyk, who will serve as director of Marketing for Advantage Cable TV, helped to lead Berks Cable (Reading, Pa.) during the period of their most significant growth. At Berks Cable, Joe served as sales manager and was later promoted to director of Marketing. Most recently, he directed advertising sales efforts for Time-Warner's Lebanon Valley Cable. "As a locally directed firm, we are excited about the knowledge base that Joe Adamczyk possesses," Bednarsh offered. "Joe knows Reading, and Joe, perhaps better than anyone else, recognizes the opportunities available to us throughout the region."
 In addition, a staff of local customer service, technology/installation support and business affairs people will be employed.
 The firm will be headquartered in office space obtained through a long term lease from WTVE, Channel 51, which will continue to be co- located at the broadcast facility. Advantage will install satellite downlink facilities at the North Eleventh Street facility as well. Additional details concerning the significant renovations being made to the building will be released soon.
 Initially, an eight-channel package of the nation's leading cable programming will be offered to subscribers. A viewership research study, which provided a review of local program preferences, has just been completed and the specific lineup of channels and prices for service will be announced shortly.
 "Advantage Cable TV has been designed to enhance the communications options for the people of the Reading market," Bednarsh observed. "There is no question that our presence will have a beneficial impact on both the local economy and the household budgets of the people who 'make it all happen' through their hard work.
 "We believe that many people will want to know that we are here and ready to go because our more affordable cable service will enable many to subscribe for the first time. Current customers will most likely enjoy the extra bag of groceries or tank of gas they'll be able to buy every month when we trim their cable TV bills."
 Advantage Cable Television/Reading is one of several wireless cable television systems presently under development by The Cellular Group, Inc., a publicly traded company based in Sarasota, Fla. The Cellular Group, Inc. also has interests in other specialized broadcasting and in cellular telephone communications.
 -0- 11/10/93
 /NOTE TO EDITOR: -- Firm names two former Berks Cable executives to manage new wireless cable TV service.
 -- Non-cabled areas targeted for initial marketing efforts.
 -- Consumers will see benefits of direct competition through lower prices for cable TV service./
 /CONTACT: Henry Kavett, VP, The Cellular Group, 908-964-7111/

CO: Advantage Cable Television ST: Pennsylvania IN: TLS SU: PDT

RK-AW -- FL005 -- 2754 11/10/93 12:16 EST
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Publication:PR Newswire
Date:Nov 10, 1993

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