ADVANSTAR LAUNCHES "E-LEARNING" AND "STREAMING 4 BUSINESS" MAGAZINES.
Taglined "the magazine of distributed learning," e-learning will be published six times in 2000 with plans to expand frequency to eight issues in 2001. It has a controlled circulation of 50,000 chief knowledge officers, chief learning officers, executives in corporate management, presidents, owners, VPs of sales and marketing, training managers, HR managers and technical managers.
Advanstar said the mission of e-learning is to educate executive decision-makers in the public and private sectors on the benefits of learning tools, programs and applications. Editorial covers network infrastructure, hardware, software, and content related to developing and delivering advanced learning environments for local and remote employees and clients. It also includes case studies, research reports, and coverage of new technologies. Each issue focuses on one major topic, with the July/August issue on product reviews, the September issue covering e-learning technology trends, and the "special" October issue, co-sponsored by the Small Business Administration, covering e-learning for small business.
Advanstar also changed the name of the "TeleCon East/IDLCON" online learning conference to the "e-learning" show.
In related news, Advanstar will begin the publication of Streaming 4 Business magazine with an issue in October. It will be published twice in 2000 and six times in 2001 and will have a controlled circulation of 50,000 corporate executives "who are responsible for implementing streaming solutions to improve their companies' internal and external communications," Advanstar said.
Taglined "rich-media communications for the enterprise," the new title is being designed to "fuel the market for b2b applications of streaming technology and extend the reach of videoconferencing solutions to a wider audience." Noting that streaming is becoming a "critical information tool for corporate communications," Advanstar said that editorial will focus on technologies and applications, with coverage of new technologies, streaming audio and video, deployment and networking issues, integration, e-commerce, corporate training, sales training, financial briefings and ROI.
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|Date:||Aug 31, 2000|
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