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ADS Enters CompUSA with TV ''Datacasting'' Add-In Cards; Move Brings Latest TV-Data Broadcasting Features to Retail.

CERRITOS, Calif.--(BUSINESS WIRE)--Dec. 16, 1997--This week CompUSA begins selling three ADS products: the Channel Surfer TV + FM, the Cadet AM/FM radio, and Superscan 2.

The Channel Surfer TV + FM brings the latest in TV-data broadcasting to retail, such as the ability to receive high-bandwidth Web sites and enhanced TV programs. ADS also brings PC radio data system (RDS) products to retail for the first time.

Channel Surfer TV + FM -- Brings TV ``Datacasts'' to Retail

The Channel Surfer TV + FM brings the latest in TV-data broadcasting to retail in the form of WaveTop's Home PC Broadcast Network and Intel Intercast technology, which are both bundled with the product.

The Home PC Broadcast Network is one part of this new TV-data broadcasting technology; namely, high-bandwidth multimedia content in an Internet format sent over TV broadcasts but independent of TV programming. The content is fully customizable and will be stored on the PC when the PC is not in use so users will not have to log on and search the Internet.

Intercast programming is the other side of this new technology: regular TV programs enhanced with broadcast multimedia content. With Intercast technology, a consumer can watch the NFL on NBC, get more information on the game, and with an Internet connection, join a chat room or respond to a survey.

Channel Surfer will ship with Intercast Version 1.6, released in October, which is the first version to integrate Intel's digital television guide, Intel Smart Guide, with Intercast. This integration allows users to keyword search for a show and then watch it.

``Our products represent exciting new trends in convergence and `push' technology for the home PC,'' said Mike McCoy, president of ADS. ``Now, through CompUSA, we will make these new technologies available to retail customers nationwide.''

Introduction of PC Radio Data to Retail

Both the Channel Surfer TV + FM and the Cadet, a radio card for the PC, utilize RDS technology. Radio, like TV, can carry data in its regular broadcasts. Radio data includes: pages, e-mail alerts, artist name, song title, call letters and other announcements.

These two products will allow users to listen to FM radio and decode data from these broadcasts. The Cadet and Channel Surfer TV + FM will be the most inexpensive and easiest way for consumers to purchase RDS technology because most RDS receivers cost $300 or more and are not generally available through retail.

Pricing

The Channel Surfer TV + FM will sell for $180, the Cadet will sell for $70, and the Superscan 2, a scan converter, will sell for $280.

ADS Technologies Inc. is a privately held company located in Cerritos, which specializes in PC multimedia peripherals. For more information, visit www.adstech.com

CONTACT: ADS Technologies Inc., Cerritos

Thaddeus Swanek, 562/926-1928

800/888-5244

tswanek@adstech.com
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Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 16, 1997
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