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ADOLPH COORS REPORTS IMPROVED FIRST QUARTER RESULTS

 GOLDEN, Colo., April 19 /PRNewswire/ -- Adolph Coors Co. (NASDAQ: ACCOB), today announced higher income and net sales from continuing operations for the first quarter of 1993.
 For the 12-week fiscal quarter ended March 21, 1993, the company reported income from continuing operations of $4.7 million, or 12 cents per share, up from a loss of $0.6 million, or 2 cents per share, a year earlier. Net sales from continuing operations for the first quarter were $296.0 million, up 3.5 percent from $285.8 million a year earlier.
 On Dec. 27, 1992, Adolph Coors Co. distributed to its shareholders the common stock of ACX Technologies Inc. (NASDAQ: ACXT), the holding company for several diversified technology businesses. The results of ACX Technologies for the first quarter of 1992 are reported as discontinued operations.
 Including discontinued operations and the one-time net effect of accounting changes, Adolph Coors Co. reported a net loss of $21.0 million, or 56 cents per share, for the first quarter of 1992.
 During the 1992 first quarter, Adolph Coors Co. results were adversely affected by a number of factors, including a net loss from discontinued operations, the net effect of accounting changes, increased litigation reserves and lower beer sales than otherwise would have been recognized because of a planned reduction in distributor inventories.
 William K. Coors, chairman and president, said, "The spin-off of ACX Technologies last year was a significant event in our company's history. As we move forward, we are focusing our energies on brewing and marketing the highest-quality beers available."
 Earlier in April, Coors Brewing Co., the only direct subsidiary of Adolph Coors Co., reported first quarter beer sales of 3,742,000 barrels, a 4.1 percent increase over the 3,596,000 barrels sold during the like period of 1992.
 Coors Brewing Co. Chief Executive Officer Peter H. Coors said, "We are pleased to report higher sales volume and improved financial performance in the first quarter. This improvement, however, was not the result of improved market conditions for the U.S. beer industry," he noted. "We continue to see a very competitive beer market nationwide. Nonetheless, we remain committed to our long-term goal of increasing market share and return to shareholders."
 Adolph Coors Co., founded in 1873, is the holding company for a single subsidiary, Coors Brewing Co., the third-largest brewer in the United States. Coors uses all-natural ingredients in an all-natural brewing process to offer a wide range of high-quality malt beverages. This dedication to quality has allowed Coors Brewing Co. to outpace the industry in volume growth rate for eight consecutive years.
 ADOLPH COORS CO. AND SUBSIDIARIES
 Summary of Operations -- First Quarter 1993
 (In thousands, except per share data)
 For the Twelve Weeks Ended
 March 21, March 22, Pct. Change
 1993 1992 Inc/(Dec)
 Barrels of beer sold 3,742 3,596 4.1
 Sales $365,376 $352,667 3.6
 Less: beer excise taxes 69,393 66,827 3.8
 Net sales 295,983 285,840 3.5
 Cost and expenses:
 Cost of goods sold 198,905 189,780 4.8
 Marketing, general
 and administrative 82,747 90,803 (8.9)
 Research and project
 development 2,602 3,081 (15.5)
 Operating income 11,729 2,176 439.0
 Other (income) - net (96) (163) (41.1)
 Interest expense - net 3,470 3,033 14.4
 Income (loss) before
 income taxes 8,355 (694) N/M
 Income tax expense
 (benefit) 3,700 (100) N/M
 Income (loss) from
 continuing operations 4,655 (594) N/M
 Net (loss) from
 discontinued operations --- (12,101) 100.0
 Income (loss) before
 cumulative effect of
 change in accounting
 principle 4,655 (12,695) 136.7
 Cumulative effect of
 change in accounting for
 post-retirement benefits
 (net of taxes) --- (38,800) 100.0
 Cumulative effect of change
 in accounting for income
 taxes --- 30,500 100.0
 Net income (loss) $4,655 $(20,995) 122.2
 Net income (loss) per
 share of common stock:
 Income (loss) from
 continuing operations $0.12 $(0.02) ---
 Net (loss) from
 discontinued operations --- (0.32) ---
 Income (loss) before
 cumulative effect of
 change in accounting
 principle 0.12 (0.34) ---
 Cumulative effect of
 change in accounting
 for post-retirement
 benefits --- (1.03) ---
 Cumulative effect of
 change in accounting for
 income taxes --- 0.81 ---
 Net income (loss) per
 share of common stock $0.12 $(0.56) ---
 Weighted average number of
 shares outstanding 37,748,790 37,499,066 ---
 Cash dividends declared
 per share of common
 stock $0.125 $0.125 ---
 N/M -- Not meaningful. Percentage change greater than 500 percent.
 -0- 4/19/93
 /CONTACT: Dave Dunnewald or Becky Winning of Adolph Coors, 303-277-2555 or 800-525-3786/
 (ACCOB ACXT)


CO: Adolph Coors Co.; Coors Brewing Co. ST: Colorado IN: FOD SU: ERN

BB -- DV004 -- 7160 04/19/93 08:30 EDT
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Date:Apr 19, 1993
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