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 MOUNTAIN VIEW, Calif., Oct. 20 /PRNewswire/ -- Adobe Systems Incorporated (NASDAQ: ADBE) today announced that Toronto-based InContext Corporation, a subsidiary of InContext Systems, Inc. (Vancouver: INI), will bundle Adobe(TM) Acrobat(TM) software with its Standard Generalized Markup Language (SGML)-based products.
 By combining Acrobat's electronic document communications products with its new line of easy-to-use SGML editors for Windows(TM) platforms, InContext plans to expand the market for structured documents beyond traditional technical documentation.
 SGML is an information processing tool representing the new coinage of the information age because it makes information itself universally available. SGML is crucial to anyone trying to take advantage of the mammoth increase in information -- a key characteristic and requirement of the new information economy.
 "Adobe Acrobat software's primary strength is its ability to move graphically rich documents across platforms in a format that retains the characteristics of live text," said John Dawes, product marketing manager at Adobe Systems. "SGML's strength is its ability to structure complex documents. Products that combine these capabilities should have profound influence on the electronic document communications market."
 Adobe Acrobat is a family of products that enables users to create and distribute electronic documents in a special file format, the Portable Document Format (PDF). PDF files preserve the essential look and feel of a document regardless of the hardware platform, operating system, application software or typeface specifications used to create the original. Based on the PostScript(TM) page description language, PDF files describe documents of any length while retaining text, graphics and images in a device and resolution independent format. Adobe Acrobat also includes navigational tools such as hypertext links, thumbnail page views, annotations and bookmarks that represent tables of contents and indexes.
 In contrast, SGML provides a means for identifying or "tagging" the information content of a document in a manner that allows automated assembly, disassembly, modification and reassembly of the information for various purposes. SGML-encoded documents are appropriate for applications that require automated information flows and processes in information-intensive environments such as engineering, technical publications and government.
 Through InContext(TM) editing products, PDF and SGML will work together to enable exchange of document form and content in a standard, platform-independent manner. InContext's desktop graphical user interface is designed for editors and writers who prefer not to work directly with complex SGML code. Because SGML is transparent in InContext, anyone who can use word processing software for Windows can use InContext and have the full advantages of SGML structured document publishing. InContext fully supports Windows Object Embedded Linking (OLE) and Multi-Document Interface (MDI), and provides in-line display of graphics and innovative table editing with spreadsheets.
 Founded in 1991, InContext Corporation's mission is to be the leading supplier of easy-to-use desktop SGML products and technology for the non-technical user as electronic document standardization creates a new mass market. A public company, InContext Systems Inc., is traded on the Vancouver Stock Exchange under the symbol INI.
 Adobe Systems Incorporated, founded in 1982, is headquartered in Mountain View, Calif. Adobe develops, markets and supports computer software products and technologies that enable users to create, display, print and communicate electronic documents. The company licenses its technology to major computer and publishing suppliers, and markets a line of type and application software products. Revenue for 1992 exceeded $265 million.
 NOTE: Adobe, Adobe Acrobat and PostScript are trademarks of Adobe Systems Incorporated, which may be registered in certain jurisdictions. InContext is a trademark of InContext Corporation. Windows is a trademark of Microsoft Corporation. All other brand and product names are trademarks or registered trademarks of their respective holders.
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 /CONTACT: Linda Prosser of Adobe Systems, 415-962-3840, Bill Roberts of Cameron Towey Central, 513-469-0202, for InContext, or Ian Hembery of InContext, 416-922-0087/

CO: Adobe Systems Incorporated; InContext Corporation; InContext
 Systems, Inc. ST: California, Ontario IN: CPR SU:

BR-BN -- AT007 -- 4519 10/20/93 11:16 EDT
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Publication:PR Newswire
Date:Oct 20, 1993

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