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ADI ANNOUNCES NEW BREAKTHROUGH, REAL-TIME COMPUTER CHIP WITH BROAD BUSINESS, CONSUMER APPLICATIONS

 ARLINGTON HEIGHTS, Ill., May 13 /PRNewswire/ -- In a dramatic enhancement for the converging multimedia and communication technologies markets, Audio DigitalImaging Inc., a subsidiary of ADI Technologies Inc. (OTC: ADIKF; Vancouver: ADH.V), said today it has developed a new low-priced microprocessing computer chip with broad application for the consumer electronics, personal computer, video motion picture and television industries.
 The Apogee M1 chip, which company officials said will be ready for distribution by October, performs full Motion Picture Expert Group (MPEG-1) and CCITT H.261 image compression at 30 frames per second while carrying out both encoding and decoding tasks simultaneously.
 Specific applications for the new chip include personal computers, cable television video-on-demand, video cameras, digital VCRs, laser printers, color copiers, CDI and video studio editing terminals, and home and arcade video games. ADI officials said they anticipate wide industry acceptance of the new chip based upon its broad application and its price. Initial price range for the new chip is estimated at $200 to $500.
 ADI's breakthrough with its Apogee M1 Series has caused it to alter its production schedule for the chips in preparation for what it believes will be the strong demand.
 "In response to market factors, we have elected to postpone the production of the Apogee VIP I Series in deference to producing the Apogee M1 Series," said Jean Monroe, chairman and chief executive officer of ADI. "We are a market-driven company, and we must pay attention to the desires of the major corporations with whom we are now working."
 Monroe also said that the new feature-rich Apogee M1 Series of chips will allow products to be developed rapidly and affordably in order to meet the needs of the converging multimedia and mass communications markets.
 "The ultimate benefit will be to corporations for business applications," said Monroe, "as well as to individual consumers of such items as video cameras and personal computers."
 Monroe also noted that ADI is engaged in discussions with a variety of national and international equipment manufacturers regarding the Apogee M1 Series of chips. First shipments of the new product will be available in PC board form in November or December. However, the company is planning to make available a soft-time product version for a limited number of manufacturers.
 Apogee M1 is technically known as a single-chip parallel processor encode/decode (CODEC), which performs both functions in full duplex mode. It was originally conceived as a base entry product to meet the fundamental requirements for security access controls and the surveillance operations of bank automated teller machines.
 Higher production needs, such as those for motion picture editing, personal computing and color photocopying, are fully addressed through the use of two additional Apogee M1 Series chips, the Apogee F and Apogee MD.
 The Apogee F chip, in addition to optimizing the performance of the M1, can be used as a stand-alone capture, filter and display chip for any size image resolution. Independent application of the chip's utility can be extended from any PC terminal or by integration into post-production equipment.
 Use of the Apogee MD chip with M1 provides users with a full range of motion detection, estimation and production. All three functions are independently selective, giving users the choice of a full range of desired effects.
 "Our Apogee M1 Series chips offer real-time MPEG-1 compression of data up to 27 megabits per second," said Jeffrey Frederiksen, a director of ADI. "The chips are capable of handling input for compression in real time from any appropriate sources, including live camera, VCRs or film. With a little imagination, you can see the many uses for this."
 Frederiksen, who designed the Apogee M1 Series and is widely regarded as a pioneer in the development of interactive video games, calls his latest achievement "a timely Rx for this emerging industry."
 The Apogee M1 is compatible with CD-ROM Interactive and provides normal play forward, variable slow frame forward, freeze frame and resume play. Frederiksen designed the chips with an SCSI-2 fast wide interface so that the ASIC chips are suitable for a wide range of office uses, from laser printers to color copiers.
 "From a marketing perspective, we are pleased the series has such broad implications for both the relatively simple office uses to the complexities of film post-production," Monroe added.
 Frederiksen added that his design adheres with MPEG-1 standards and is completely compatible with international standards of D1, CCIR601, RGB and S-VGA.
 "Regardless of the mode selected, either MPEG or H.261, all of the processed video streams are visually equal or better in quality to S-VHS, due largely to ADI's proprietary Visual Reconstruction (VR) Application," Frederiksen said.
 Audio DigitalImaging Inc. specializes in the research and development of computer-related compression technologies, considered the largest growth sector in the computer electronics industry. The company develops ASIC chips, PC image compression boards and vertical market software application system products that are proprietary, patented, trademark- and/or copyright-protected. System products are dedicated to such vertical market niches as security access control, badge and identification, electronic catalogs and video inventory management.
 -0- 5/13/93
 /CONTACT: Jean Monroe, chairman and CEO of Audio DigitalImaging, 708-439-1335; or Keith Karpe of Pondel Parsons & Wilkinson, 310-207-9300, for Audio DigitalImaging/
 (ADIKF)


CO: Audio DigitalImaging Inc.; ADI Technologies Inc. ST: Illinois IN: CPR SU: PDT

JL-LS -- LA010 -- 7944 05/13/93 09:02 EDT
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Date:May 13, 1993
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