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ADCRAFT PRODUCES NATIONALLY TELEVISED 'PGA TODAY'

 LOUISVILLE, Ky., May 26 /PRNewswire/ -- AdCraft Associates, Inc., a Louisville, Ky., based sports marketing company, will be producing the national "PGA TODAY" television show in partnership with PGA of American, USA Today and PowerBilt.
 Taped on location at PGA National In Palm Beach Gardens, Fla., and the newsroom of USA Today in Washington, D.C., the 10 weekly shows will air nationally beginning this weekend on the Prime Network and will reach over 41 million households.
 Hosted by former NFL star Jimmy Cefalo, the show will feature celebrities such as Michael Jordan and Herschel Walker, golfing instruction, news updates from the PGA, LPGA, college golf and the golfing world.
 PowerBilt, the golf division of Hillerich & Bradsby, joins the PGA as title and presenting sponsor of the show. Dedicated to the average golfer, as well as to the advanced, "the show will differ greatly from other golf television shows," said Roy Hamlin, president of AdCraft. Hamlin continued, "With the realization that over 25 million golfers are enjoying this game, we felt the time for an entertaining -- yet informative -- show was now."
 AdCraft has a full production facility in West Palm Beach, Fla., at PGA National, and maintains their executive offices in Louisville, Ky.
 -0- 5/26/93
 /CONTACT: Roy C. Hamlin, Jr. of AdCraft Associates, Inc., 502-473-1124/


CO: AdCraft Associates, Inc.; PGA of America; USA Today; PowerBilt ST: Florida, Kentucky IN: ENT SU: PDT

MM -- CH005 -- 2485 05/26/93 13:03 EDT
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Publication:PR Newswire
Date:May 26, 1993
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