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ADBOWL, Medialink Team Up to Unveil Results of Viewers' Super Bowl Advertising Scorecard.

Feature Editors/Business Editors

NEW YORK--(BUSINESS WIRE)--Jan. 31, 2003

While the Tampa Bay Buccaneers were still celebrating their championship victory in San Diego, results from the first real-time interactive Super Bowl advertising system, ADBOWL(tm), were already being analyzed for millions of Monday morning quarterbacks by its creator Steve McKee during 24 live interviews with television stations from coast to coast.

ADBOWL is the first real-time interactive Super Bowl advertising ranking system that allows viewers, fans and industry professionals to cast votes for their favorite commercials via the website www.adbowl.com or by using wireless phones. Developed by McKee Wallwork Henderson Advertising and powered by Proteus, Openwave and FatCow, ADBOWL received more than 167,000 votes during the game.

McKee, ADBOWL creator, ad campaign expert and president of McKee Wallwork Henderson Advertising, discussed the results in a three-hour media tour produced and booked by Medialink Worldwide Incorporated (Nasdaq: MDLK), a global leader in providing news and media services for professional communicators.

The "Desert Island" commercial from FedEx Corporation (NYSE: FDX) that spoofed Tom Hanks' "Castaway" movie won the best commercial, followed closely by Anheuser-Busch's (NYSE: BUD) "Replay" ad featuring its famous Clydesdale horses in a football game with a zebra referee.

"It was critical in our game plan to get on the air early Monday morning and deliver our news directly to the consumer," said McKee. "Medialink rounded up the stations and partnered with us in identifying the best markets to target." Along with national exposure on CNBC, the interviews aired in local newscasts from Tampa, Dallas, Los Angeles, Houston, Denver, Green Bay and other cities across the U.S.

Medialink has annually provided television newsrooms with Super Bowl related video in advance via a series of dedicated news feeds. Super Bowl marketers use Medialink's news feeds as an integral component in pre-game publicity plans to reach millions of television viewers before the first commercials ever air.

"With the high stakes involved in Super Bowl advertising, this pre-game publicity helps advertisers generate maximum visibility days before the kickoff and drives viewers to watch the program as much for the commercials as for the actual game," said Lidj Lewis, Vice President, Media Relations, Medialink. "ADBOWL's ranking system gives a scorecard for commercials and the morning satellite media tour provided a forum to deliver the news immediately about the winners and losers to a large TV audience."

About Medialink:

Medialink (www.medialink.com) is a global leader in providing comprehensive and compelling multimedia communication solutions and services for more than 3,000 corporations and other organizations seeking to communicate news to their audiences through television, radio, print and the Internet. The company provides production and satellite distribution of video and audio news, multimedia webcasting services, press release newswire distribution, photography production and digital distribution, and strategic corporate communications consulting. Medialink also provides media monitoring and analysis and public relations research to help clients determine return on investment from their communications efforts. Based in New York, Medialink has 12 offices worldwide including an international hub in London.

For additional investor and financial information, please visit the recently launched Investor Relations section of the Company's Web site (www.medialink.com).

With the exception of the historical information contained in the release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. Actual results may vary materially from those expressed or implied by the statements herein. Such statements may relate, among other things, to our ability to respond to economic changes and improve operational efficiency, the benefits of our products to be realized by our customers, or our plans, objectives, and expected financial and operating results. Forward-looking statements may also include, without limitation, any statement relating to future events, conditions or circumstances or using words such as: will, believe, anticipate, expect, could, may, estimate, project, plan, predict, intend or similar expressions that involve risk or uncertainty. These risks and uncertainties include, among other things, our recent history of losses, our ability to achieve or maintain profitability; worldwide economic weakness; effectiveness of our cost reduction programs; our ability to develop new services and market acceptance of such services, such as Teletrax; the volume and importance of breaking news which can have the effect of crowding out the content we produce and deliver to broadcast outlets on behalf of our clients; our ability to develop new products and services that keep pace with technology; our ability to develop and maintain successful relationships with critical vendors; the potential negative effects of our international operations on the Company; future acquisitions or divestitures may adversely affect our operations and financial results; the absence of long term contracts with customers and vendors; and increased competition, which may have an adverse effect on pricing, revenues, gross margins and our customer base. More detailed information about these risk factors is set forth in filings by Medialink Worldwide Incorporated with the Securities and Exchange Commission, including the Company's registration statement, most recent quarterly report on Form 10-Q, most recent annual report on Form 10-K and other publicly available information regarding the Company. Medialink Worldwide Incorporated is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.
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Publication:Business Wire
Geographic Code:1USA
Date:Jan 31, 2003
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