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ADA'S Diabetes Campaign Tells the Stories Heroes Are Made Of.

ARLINGTON, Va. -- In recognition of November as American Diabetes Month, the American Diabetes Association (ADA) reminds consumers that there's a hero inside everyone affected by diabetes. An extension of the 2016 theme, "This Is Diabetes," the 2017 campaign shares the stories of people with diabetes and how their strength, courage and determination make them heroes.

Nearly half of all American adults have diabetes or prediabetes, yet most don't understand the lifelong burden of this chronic illness or the 24/7 work it takes to effectively manage diabetes. This campaign asks everyone affected by diabetes --whether that means people living with diabetes, caregivers or those who are at risk of developing diabetes--to put on their capes and share how they're taking a stand. Diabetes is a complex health condition that affects millions of people and, without proper management, it can lead to serious complications.

"People living with diabetes face enormous challenges each day to manage their diabetes, and they must do so while living their normal lives. We recognize the incredible strength they show, and stand with them to help stop the diabetes epidemic," said the association's chief scientific, medical and mission officer Dr. William Cefalu. "From the mom who takes her insulin shot on the way to pick up her daughter from ballet, to the businessman who prepares his mother's meals and her diabetes medicine each day before leaving for work, the stories of everyday people who live with or love someone with diabetes remind all of us that they are heroes."

Throughout November, ADA encourages everyone to visit and take a stand in one of three ways: donating to support research, education and prevention; becoming an advocate to support efforts to find a cure, improve access to health care and protect the rights of people with diabetes; or sharing a message to "Diabetes, " in a letter or video using #DearDiabetes.

Unaddressed, diabetes takes a heavy toll medically, financially and individually. People with diabetes are at an increased risk for other serious health conditions, including cardiovascular disease, kidney failure, amputation and blindness. The economic burden of diabetes and prediabetes is $322 billion each year, and people with diabetes have health care costs that are 2.3 times higher than those of people without diabetes. Yet the true cost of diabetes is in the millions of lives it touches. This campaign is designed to highlight the many faces of the diabetes epidemic.

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Publication:Chain Drug Review
Date:Nov 20, 2017
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