AD HOC SOFTWARES TO CLOSE ITS DOORS.
When owners Judy Auchincloss and Julia McFarlane first opened, they built an assortment around three product lines: Metro wire shelving, Hall restaurant china and Kimble chemical glass.
"We looked around and found that some of the best designs at the time were institutional and industrial, and at the same time, everyone was starting to live in lofts and buying lots of things at restaurant supply stores," McFarlane recalled.
The original Ad Hoc store was located on Lexington Avenue, but Ad Hoc's sensibility was always linked to SoHo. The store relocated to that neighborhood in 1982, making its home at the corner of West Broadway and Spring Street.
SoHo underwent changes during the 1990s, when many of the neighborhood's art galleries were replaced by international luxury stores. Two years ago, rising rents forced Ad Hoc to relocate. Although the new store was only a few blocks from Ad Hoc's previous location, there was far less foot traffic and sales dropped precipitously.
|Printer friendly Cite/link Email Feedback|
|Comment:||AD HOC SOFTWARES TO CLOSE ITS DOORS.(Brief Article)|
|Publication:||HFN The Weekly Newspaper for the Home Furnishing Network|
|Article Type:||Brief Article|
|Date:||Jun 10, 2002|
|Previous Article:||ATTACK OF THE CLONES; THE THREE BIG HOME CATALOGS LOOK A LOT ALIKE--AND IT'S ALL BY DESIGN.|
|Next Article:||UNDERWOOD IN, KEARSE OUT AT KMART.|