ACURA ANNOUNCES DEVELOPMENT AND PRODUCTION OF NEW AUTOMOBILE IN U.S.
DETROIT, Jan. 5 /PRNewswire/ -- Acura Automobile Division announced today that an all-new model will be added to its line of luxury performance automobiles. This new model will be the first Acura to be designed, developed and manufactured in the U.S. The new Acura will be introduced as a 1996 model and bring Acura's offering to five models. A U.S.-based Acura Project Team, composed of representatives from research and development, manufacturing, and sales and marketing operations, will be dedicated to ensuring the success of the new Acura model. "The development and manufacturing of this new automobile in the U.S. once again places Acura in the role of industry leadership," said Richard Thomas, executive vice president, Acura Division. "Developing this car in America and building it at our East Liberty, Ohio, auto plant makes excellent business sense. It also demonstrates the capabilities of our research and development and manufacturing operations in the U.S." The new Acura automobile will compete in the growing "near luxury" segment. In the Acura lineup, it will be positioned between the Integra and the Vigor. The Acura Division was launched in March 1986 as the auto industry's first completely new automobile division in three decades and the first upscale division of any Asian automaker. Acura has been the top-selling import luxury nameplate for the past seven years. Today, Acura has nearly 300 dealers, which offer a line of luxury performance automobiles, including the Integra Sports Sedan and Coupe, the Vigor Sports Sedan, the Legend Sedan and Coupe, and the NSX sports car. -0- 1/5/94 /CONTACT: Kurt Antonius or Mike Spencer of Acura Division, American Honda Motor Co., 313-567-7770 or (after Jan. 5) 310-783-3165/ (HMC)
CO: Acura Automobile Division; American Honda Motor Co., Inc. ST: Michigan IN: AUT SU: PDT
SM -- DE007 -- 9215 01/05/94 09:07 EST
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|Date:||Jan 5, 1994|
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