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ACUITY DIGITAL TO DEBUT FIRST OF ITS KIND MOBILE COMMUNICATIONS SERVICE IN SOUTHWESTERN MINNESOTA

 CHASKA, Minn., Nov. 23 ~PRNewswire~ -- Acuity Digital, Inc., a Chaska-based mobile communications company, has announced that it will begin to offer digital mobile communications service throughout the southwestern corner of Minnesota. The introduction of digital communications service is the first of its kind in the United States.
 According to the company, its introduction in Minnesota is the start of the Acuity Digital network. By early 1993, Acuity Digital plans to offer service in the southwest corner of the state. During 1993, the network will include all of Minnesota. Other states scheduled for service in 1993 include Illinois, Wisconsin, Missouri, North Dakota, South Dakota, Iowa, Utah, Nevada, Texas and California. By 1995, Acuity Digital plans to provide service nationwide.
 The company had previously announced a series of agreements with InterDigital Corporation to utilize IDC's Time Division Multiple Access (TDMA) technology for the Acuity Digital network.
 According to the company, customers will enjoy lower monthly bills and greater privacy as compared with other mobile phone services.
 "Digital service costs less because it does more," said company President Don Olson. "Through digital technology, we can send multiple calls on the same frequency. Each call is separate and private, but we use the airways more efficiently than other forms of mobile communications. And that efficiency means we can do it for less and sell if for less."
 Because of the efficiencies in converting speech to a computer-like code, digital signals have a greater range and better clarity. The mobile phones that Acuity Digital will offer their customers have approximately twice the range of other mobile phones.
 "Because the mobile units have a stronger signal, we will use fewer towers to provide blanket coverage in a service area," said Olson. "Fewer towers means that we have less money tied up in equipment, so our costs to run the system are less. That's a savings we can pass on to our customers."
 According to Olson, residential subscribers will pay $49 per month, business subscribers $69. The rates include an unlimited number of three-minute calls. "The average call from a car phone lasts less than three minutes, so most calls will be covered under the flat rate. With other services you pay the second the call is placed. Acuity Digital users will see significantly lower monthly bills as compared with other mobile communications services."
 The monthly fee also includes voice mail and call alert service.
 For many, the appeal of digital technology isn't just lower cost -- digital communications boasts much greater privacy. "Car phones that use analog radio waves are like mini-radio stations," said Olson. "Although it's illegal, all you need is a scanner tuned into the right frequency and you can listen in on cellular conversations. Digitally processed conversations are totally private. If someone tried to eavesdrop with a scanner, all they would hear is a buzzing sound, like the buzz from a fax machine."
 Even though the company's launch into the mobile communications field is starting in Minnesota, Acuity Digital says its technology is already battle-tested. Said Olson, "The digital phone system we use is the same system that was used during Operation Desert Storm and in Florida after Hurricane Andrew. The technology proved itself under the worst of conditions and we're using it to provide reliable, inexpensive mobile communications services to all of America."
 Acuity Digital, Inc. is privately held, with headquarters in Chaska. The company is in the process of offering franchises throughout the United States.
 For more information about Acuity Digital services, call 612-448-6501.
 -0- 11~23~92
 ~CONTACT: William G. Fuesz of Colle & McVoy, 612-851-2525, for Acuity Digital~


CO: Acuity Digital, Inc. ST: Minnesota IN: TLS SU:

AL -- MN001 -- 0360 11~23~92 10:04 EST
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Date:Nov 23, 1992
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