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ACTIVE INTERNATIONAL EXPANDS SERVICES TO CENTRAL EUROPE

 PEARL RIVER, N.Y., Aug. 25 /PRNewswire/ -- Alan Elkin, CEO of Active International, Inc., an international trading company, announced today that Active Media Services division has opened an office in Budapest. "We are proud to announce the expansion of Active International into Hungary and the Central Europe market," Mr. Elkin stated. "And we express our sincere hope for a successful partnership and great international trade between our countries and clients."
 Hungary was chosen as the latest site for Active Media Services new office because it offers unsurpassed potential for trade in a market that was previously all but impenetrable to the disciplines of commerce and business. Budapest also represents "a hub" to these new and vital markets for trade. Mr. Elkin added, "The city offers highly positive ways and means to optimize remarketing, increase cash flow, and effectively interchange inventory for advertising on a global basis." Another advantage is that Active Media Services can provide all types of barter transactions that will assist clients in moving products in a local environment and receive media that can be effectively used in Central Europe or other parts of the world. Full service barter capability using hard currency is now available in Central Europe making it possible for fully profitable transactions in this emerging economic region.
 Active International is recognized as a leader and trendsetter in the international trading field. Its reputation is sound for enhancing the bottom line, and its global positioning places it in a unique position to offer its services to all of Central Europe, an area ripe for remarketing. AI is very much an international enterprise with offices in New York, London, Toronto and Mexico City.
 -0- 8/25/93
 /CONTACT: Norma A. Lee of Norma A. Lee Company, 212-221-0410, for Active International/


CO: Active International, Inc. ST: New York IN: SU:

WB-MG -- NY040 -- 0356 08/25/93 12:48 EDT
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Publication:PR Newswire
Date:Aug 25, 1993
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