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ACTION PRODUCTS SIGNS EXCLUSIVE AGREEMENT WITH OVERSEAS DISTRIBUTOR

 ACTION PRODUCTS SIGNS EXCLUSIVE AGREEMENT WITH OVERSEAS DISTRIBUTOR
 OCALA, Fla., June 29 /PRNewswire/ -- Warren Kaplan, president of Action Products International Inc. (NASDAQ: APII), manufacturer of all natural freeze dried Adventure Foods(TM) and supplier to museum, zoo and NASA gift shops, announced today that the company has signed an exclusive agreement with Buxton & King based in London, England for distribution of APII products in England and France.
 B & K will distribute APII products directly to leading retailers, starting with the line of Space Adventure Foods(TM). This will be accomplished by promotional activities involving TV, radio and press. The initial retail outlets are expected to generate considerable sales volume. B & K is also confident that additional sales interest will develop. According to spokesperson Elizabeth Buxton, "Several major market leader outlets have placed initial orders and enthusiasm is extremely high."
 Kathy DeWeese, export vice president for APII, said "This is an exciting new development for us. We currently export to 20 nations and there is increasing demand in overseas business. We are seeking other exclusive agreements for export. The expansion this year of the Adventure Food(TM) line has opened up exciting new opportunities for us. This is just the 'tip of the iceberg.'"
 -0- 6/29/92
 /CONTACT: Elissa Aynn Kaplan of Action Products International, 904-687-2202/
 (APII) CO: Action Products International, Inc. ST: Florida IN: FOD PUB SU:


JB-SS -- FL006 -- 4618 06/29/92 10:25 EDT
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Publication:PR Newswire
Date:Jun 29, 1992
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