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ACTION PRODUCTS INTERNATIONAL PRODUCES ANOTHER RECORD BREAKING SALES MONTH AND PLANS DIVISION SPINOFFS

 ACTION PRODUCTS INTERNATIONAL PRODUCES
 ANOTHER RECORD BREAKING SALES MONTH AND PLANS DIVISION SPINOFFS
 OCALA, Fla., Aug. 10 /PRNewswire/ -- Judith Kaplan, CEO and founder, Action Products International, Inc. (NASDAQ: APII), announced its highest July sales in the company's 15-year history.
 Sales reached $506,975 for the month, up 30 percent from the 1991 level of $389,635. For the 12-month period ending July 31, sales rose to $4,824,592 up 16 percent from $4,167,061 last year. For the 7 months period ending July 31, sales rose to $3,232,886 up 18 percent from $2,739,734.
 Action Products announced it is working out details leading to the spinoff of 2 divisions, Adventure Foods(TM) and AmTex, into two separate public companies.
 Adventure Foods(TM) manufactures all-natural, kosher freeze-dried products, such as: ice cream, yogurt, fruits and other snack foods. This product line expanded from four products in 1991 to 20 in 1992.
 AmTex, the custom imprinting and premium products division, is expected to sharply increase sales in the fourth quarter. New clients include: R.J. Reynolds, Campbell Soup, MCA Records, Blockbuster Video and Goodmark Foods.
 The spinoffs are expected to benefit the customers, shareholders and employees by enhancing the companies' ability to meet the different opportunities they face.
 "Action Products would be affected positively by creating two new publicly listed companies, AmTex and Adventure Foods(TM). The company is exploring the tax ramifications of distributing the shares of each company to Action Products' shareholders," stated Kaplan.
 In internal management for Action Products, Warren Kaplan, COO/President, will assume more daily operational matters. Judith Kaplan will be involved in financial, investor and public relations and the implementation of the spinoffs.
 Action Products International, Inc. is a manufacturer and importer of space, dinosaur, aviation and science gift items specializing in the museum and corporate specialty market and the manufacturer of all- natural, kosher Space Adventure (TM) and Nature Adventure (TM) ice cream and other all-natural snacks.
 -0- 8/10/92
 /CONTACT: Elissa Kaplan of Action Products International, Inc.,


904-687-2202/
 (APII) CO: Action Products International, Inc. ST: Florida IN: FOD PUB SU:


AW-JB-JJ1035 -- FL005 -- 8469 08/10/92 11:07 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Aug 10, 1992
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