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ACTION PRODUCTS INTERNATIONAL ANNOUNCES NEW BOOK PUBLISHING DIVISION

ACTION PRODUCTS INTERNATIONAL ANNOUNCES NEW BOOK PUBLISHING DIVISION
 OCALA, Fla., April 1 /PRNewswire/ -- Action Products International, Inc. (NASDAQ: APII), announced today a brand new division, Action Publishing. For the first time in the history of the company, Action Products isn't just distributing books, it's publishing them. The new division, Action Publishing, is an endeavor that Action Products COO, Warren Kaplan, forecasted for several years. March 1992 marks the beginning of a well-planned design. Kaplan reflected, "It takes such a short amount of time to come up with a goal. It's coming up with a strategy that always seems to take too long, but the results are priceless."
 Action Publishing, has started by publishing and distributing three high-quality sticker books: Outer Space, Dinosaurs, and Zoo Animals. The sticker books are specially designed to be able to peel out of the book, be placed on a surface and easily be peeled off again. Unlike conventional stickers, these educational stickers are reusable.
 The books are educational, simple and inviting. The new division opens many doors for its current clients, which include over 3,000 active accounts. The books have been sold to Hayden Planetarium in New York, NASA gift shops and toy shops. The company already has plans for future publications.
 And like any good book, they allow children to connect with ideas and facts they have not yet conceived.
 -0- 4/1/92
 /CONTACT: Elissa Kaplan of Action Products International, 904-687-2202/
 (APII) CO: Action Products International, Inc.; Action Publishing ST: Florida IN: PUB SU: PDT


AW-JJ -- FL007 -- 3896 04/01/92 13:08 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Date:Apr 1, 1992
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