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ACTION ENTERS COUNTRY MUSIC COLLECTIBLE MARKET

 PHOENIX, June 17 /PRNewswire/ -- Action Performance Companies Inc. ("Action") (NASDAQ-NMS: ACTN, ACTNW) announced today that it has formed a division to enter the country music die cast collectible market. Action's entrance into this market follows its finalization and execution of two manufacturing and distribution license agreements ("license agreements") with Music Concepts Inc. of Nashville, Tenn.
 Under the terms of these license agreements, Action has been granted the exclusive right to manufacture and distribute die cast replicas of the XL Entertainers Model Prevost Bus, as well as other die cast collectible products containing certain trademarks, designs, likenesses and signatures of popular Country Music artists.
 Music Concepts Inc., a marketing and licensing firm, has more than 30 major country music artists under contract including Hank Williams Jr., George Jones, Randy Travis, Lorrie Morgan, Tanya Tucker and Travis Tritt.
 Action, after the recent successful introduction of a Williams die cast stock car, transporter and transporter bank program, moved aggressively into the country music collectible market. Initially, the products offered will be its 1:64-scale stock car with collector's card, 1:64-scare equipment transporter and transporter bank, with a new 1:64-scale XL Entertainers Model Prevost Bus to be available in October of this year. Further, Action is developing a Country Music Collectible Club modeled after its Racing Collectable Club of America (20,000 members) which will be introduced in July of 1993.
 According to the Recording Industry Association of America ("RIAA"), more than 36 percent of the U.S. population tuned to country music in 1992, up from 31 percent from 1991. In addition, RIAA states that country music's percentage of the marketplace and album revenues have doubled in the last two years. Currently, The Nashville Network (TNN) reaches 57 million households representing 91 percent of all U.S. cable households, and Country Music Television (CMT) is the fastest-growing cable network in the United States.
 Action is a marketing and promotional company engaged in (i) the manufacture and marketing of die cast miniature vehicles as motorsports and country music collectibles and specialty promotional items; (ii) staging turn-key M-Car(TM) Grand Prix Races for charitable organizations; and (iii) the manufacture and marketing of pedal, electric and gas-powered mini-vehicles, primarily as specialty promotional items.
 -0- 6/17/93
 /CONTACT: Edward M. Topham of Action Performance Companies, 602-894-0100, ext. 107; or James S. Cole of Kachina Capital, 602-264-0018, for Action Performance Companies/
 (ACTN ACTNW)


CO: Action Performance Companies Inc.; Music Concepts Inc. ST: Arizona, Tennessee IN: HOU ENT SU: LIC PDT

LS-JL -- LA009 -- 2946 06/17/93 09:30 EDT
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Publication:PR Newswire
Date:Jun 17, 1993
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