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ACH NETWORK KICKS OFF 1992 MARKETING CAMPAIGN TO HELP CONSUMERS SAVE TIME AND MONEY

 ACH NETWORK KICKS OFF 1992 MARKETING CAMPAIGN
 TO HELP CONSUMERS SAVE TIME AND MONEY
 CHARLOTTE, N.C., April 10 /PRNewswire/ -- Corporations, financial institutions and consumers will all become more aware this year of the time and money-saving benefits of electronic payments such as direct deposit of payroll, pensions, annuities, dividends, expense reimbursements and other types of electronic payments. This greater awareness will result from the National Automated Clearing House Association (NACHA) and its 42 ACH association members expanding their marketing campaign to increase usage and awareness of ACH payments. The campaign, which consists of national and local public relations and corporate advertising programs, has helped to increase private sector use of direct deposit of payroll by more than 100 percent since April of 1989.
 "In addition to reducing administrative costs for corporations and financial institutions, services like direct deposit and automated bill payment save consumers considerable time and money," observes Samuel K. Ulmer, Chairman of the Board for the North Carolina ACH Association, Inc. (NorCACHA). "That's why achieving the goals of our '92 marketing campaign is so important."
 Consumers spend at least 20 to 36 hours a year making special trips to their financial institutions to deposit or cash paychecks as well as writing 10 to 15 checks per month to pay their bills. Conversely, the 25 percent of American workers who use direct deposit and the 43 percent of American households that use automated bill payment services eliminate the time they spend writing checks, making special trips to their financial institutions and reconciling their accounts.
 The 1992 campaign aims to convert the more than one billion dividend, interest, pension and other non-salary payments made each year in the United States to direct deposit. Currently, only five to 12 percent of the companies making these payments do so via direct deposit.
 The campaign features national print advertising that targets corporations, offering free information to help them work with their financial institutions to estimate cost savings as well as to implement a direct deposit program and promote it to employees. Free brochures on how to increase employee use of the service are available for companies that already offer direct deposit as well as information on offering direct deposit of pensions, annuities and dividends. A fourth quarter direct deposit drive, during which time a video news release will be distributed to television stations across the country, has also been announced.
 "The programs in the 1992 campaign will drive home the convenience and savings issues associated with direct deposit payments," comments Walter J. Woytisek, Executive Director for NorCACHA. "By reducing administrative and other expenses as well as increasing employee productivity, direct deposit payments save corporations as much as $1.25 per payment and financial institutions as much as 60 cents per payment.
 Consumers get money in their accounts faster and more safely, which means increased convenience and interest earnings for stockholders, retirees and employees."
 NorCACHA is a North Carolina trade association which, through its membership in the National Automated Clearing House Association, helps form the cooperative foundation for the automated clearing house (ACH) payments system. This system consists of 41 member ACH associations nationwide.
 -0- 4/13/92
 /CONTACT: Walter J. Woytisek of North Carolina Automated Clearing House Association, Inc., 704-545-1104/ CO: NACHA; ACH; NorCACHA ST: North Carolina IN: FIN SU:


JZ -- CH001 -- 7635 04/13/92 10:03 EDT
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Date:Apr 13, 1992
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