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ACCU-MEASURE 'BRINGS HOME' BODY FAT TESTING

 ACCU-MEASURE 'BRINGS HOME' BODY FAT TESTING
 PARKER, Colo., Sept. 29 /PRNewswire/ -- Accu-Measure Inc.,


introduces a device which makes measuring body fat content simple, accurate and inexpensive for anyone to perform on themselves in the privacy of their own home.
 Called the Accu-Measure, the device is an ideal alternative to the inconvenience, cost and lack of privacy of having your body fat tested at a health club or clinic. Already a number of professional and Olympic athletes are using the Accu-Measure.
 While people have been able to weigh themselves at home for years, health-conscious consumers know that weight is only half the story. The other half is knowing what your weight is made of. "It's not just the quantity of your weight but the quality that's important," said Timothy Michael Ph.D., an exercise physiologist and body fat expert who has endorsed the Accu-Measure. "Not weight, but fat is the enemy."
 Adds Accu-Measure President John Lollar, "It's essential the public be able to monitor something as important and basic as body fat at home the same way they can monitor everything from blood pressure to pregnancy through the use of home health care products." Lollar, who spent four years collaborating with doctors and health professionals in the research and development of the device, is a former decathlon All- American with a master's degree in Kinesiology.
 Currently, body fat testing is confined chiefly to the medical industry, due to the time, cost, equipment and trained personnel it often requires. Thirteen comparative scientific studies in the United States and Canada, however, have shown the experimental model of the Accu-Measure to be as accurate and reliable as any of the more complex and costly methods of measuring body fat.
 Simple in design and easy to use, the Accu-Measure employs the most tried and trusted method of measuring body fat percentage -- skinfold measurement, the scientific approach to the time-honored "pinch an inch" method.
 To use the Accu-Measure, pinch a fold of fat just above the hipbone. Then place the jaws of the device over the fold and press with the thumb until you hear a click. Next, compare your measurement shown on the Accu-Measure inch/millimeter scale with the "Body Fat Interpretation Chart" included in the package. The result is a body fat percentage that falls into the "lean," "ideal," "average," or "overfat" category, according to age and sex. Complete instructions are included in the Accu-Measure package.
 Made in the United States, the Accu-Measure costs $19.95 and comes with an unconditional lifetime guarantee. To order, call toll-free 800- 866-2727 anytime.
 -0- 9/29/92
 /NOTE TO EDITORS: Photo and sample available upon request/
 /CONTACT: John Lollar of Accu-Measure, 303-840-2285/ CO: Accu-Measure Inc. ST: Colorado IN: HEA SU: PDT


SM -- NYFFNS14 -- 4181 09/29/92 06:58 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Sep 29, 1992
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