ACCRUE CUSTOMERS ACCESS SOLUTIONS TO REPORT AND ANALYZE DATA.
Utilizing IBM's DB2 technology, Accrue customers can now acquire a complete solution directly from one vendor rather than having to enter into separate negotiations with multiple companies. The relationship with IBM will also allow current DB2 customers to access Accrue's solutions to report and analyze business data.
"In order to understand, anticipate and act on customer data, e-businesses need both a scalable database and advanced analytics," said Kevin Maloney, vice president of Data Management Sales for the Americas at IBM. "The IBM/Accrue partnership will give e-businesses a one-stop-shop for both their database and analytics needs. We are very excited to partner with Accrue to meet this rapidly growing market need."
"As a leading database technology provider in the multi-channel commerce segment, IBM is the natural choice as Accrue's preferred database Business Partner," said Jonathan D. Becher, senior vice president of Corporate Development for Accrue Software. "Through the relationship with IBM, Accrue is delivering on its commitment to develop an analytical solution that easily integrates with existing technologies and will grow with our customers' changing needs."
Leveraging the relationship with IBM, Accrue will implement marketing initiatives including Web seminars, executive briefings, and targeted marketing programs including the following:
-- Education and training for Accrue services and support personnel, as well as for sales representatives on IBM DB2
-- Scalability testing for data volume, numbers of concurrent users, and number of CPUs
-- Services to help existing customers when migrating from Informix Redbrick to IBM DB2
Accrue G2 is a comprehensive e-business analytic platform designed to provide companies in the publishing/media/entertainment, multi-channel commerce, and financial services segments with deep insight into the relationships between Web site activity and business actions. The DB2-enabled version of Accrue G2 will be available late summer 2001.
About IBM's DB2 Universal Database
As the foundation for e-business, DB2 Universal Database is the industry's first multimedia, Web-ready relational database management system, strong enough to meet the demands of large corporations and flexible enough to serve medium-sized and small e-businesses. DB2 Universal Database combines integrated power for business intelligence, content management, enterprise information portals and e-business with industry-leading performance and reliability to drive the most demanding industry solutions. DB2 Universal Database together with Internet technology makes information easily accessible, available and secure. There are more than 60 million DB2 users from over 300,000 companies worldwide relying on IBM data management solutions. For more information, visit www.software.ibm.com/data.
About Accrue Software, Inc.
Accrue Software (Nasdaq:ACRU) is a leading provider of enterprise-level e-business analysis solutions that help companies understand, predict, and respond to online customer behavior. Accrue's solutions enable highly targeted campaigns to improve the profitability of customer interactions across multiple touch points. Accrue has more than 600 customers, including industry leaders such as FedEx, Gateway, Dow Jones, Eastman Kodak Company, MTV, Macy's, and Deutsche Telekom. Accrue Software was founded in 1996 and is headquartered in Fremont, Calif., with regional sales offices throughout the U.S. International headquarters are in Cologne, Germany and Singapore. Accrue has strategic partnerships with leading e-business vendors, including Art Technology Group, BEA, BroadVision, DoubleClick, IBM, Oracle, Sun Microsystems and Vignette.
Accrue Software can be reached at 888/4ACCRUE or 510/580-4500 and at http://www.accrue.com.
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|Comment:||ACCRUE CUSTOMERS ACCESS SOLUTIONS TO REPORT AND ANALYZE DATA.|
|Publication:||Online Product News|
|Date:||Oct 1, 2001|
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