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ACCLAIM TO ENTER JAPANESE NINTENDO MARKET FIRST U.S. COMPANY TO PUBLISH 16-BIT SOFTWARE IN JAPAN

 ACCLAIM TO ENTER JAPANESE NINTENDO MARKET
 FIRST U.S. COMPANY TO PUBLISH 16-BIT SOFTWARE IN JAPAN
 OYSTER BAY, N.Y., March 19 /PRNewswire/ -- In an unusual twist on an industry that originated in Japan, Acclaim Entertainment, Inc. (NASDAQ: AKLM), the largest American publisher of Nintendo software worldwide and the first U.S. company to publish Nintendo software in North America, announced today it has become the first American company to publish 16-bit Nintendo Super Famicom(R) software -- licensed, developed and programmed in the U.S. -- in Japan. Acclaim's WWF(R) Super Wrestlemania(TM), recently introduced to the American market for the 16-bit Super Nintendo Entertainment System(R) (Super NES/TM/), is scheduled to be distributed in April to the Japanese market by Acclaim Japan, Ltd., the company's subsidiary based in Tokyo.
 "With our move in the Japanese market to publish a title licensed, conceived and programmed entirely in the U.S., the interactive entertainment industry has truly come full circle," says Gregory Fischbach, chairman and chief executive officer of Acclaim. "This event is yet another example of Acclaim rapidly expanding its reach overseas as a multinational, multiformat publisher." Acclaim executives estimate that sales of Super Famicom software will reach approximately 15 million units in Japan this year.
 Acclaim Japan currently publishes entertainment software for the Japanese home computer market including such well-known titles as the recently announced PC Globe. In addition to its move to publish Nintendo software in Japan, Acclaim Entertainment, Inc. also recently bolstered its international operations in Europe by acquiring certain assets of Mirrorsoft Ltd., owned by the late Robert Maxwell, and by entering into distribution agreement with record and entertainment giant Polygram.
 The World Wrestling Federation attracts more than 8 million people annually to its live arena events worldwide, and Acclaim's previously released Nintendo Entertainment System and Game Boy(TM) titles have resulted in combined cumulative sales of more than 2 million units throughout Europe and North America. Acclaim's recently released WWF Super WrestleMania title has sold out at many retailers during its initial stages of distribution in North America.
 Acclaim Entertainment, Inc., with offices in Canada, Japan, Germany and the United Kingdom, is a leading worldwide publisher of interactive entertainment products under the Acclaim, LJN, Flying Edge and Arena labels. These include Super Nintendo Entertainment System, Nintendo Entertainment System, Game Boy, Sega Genesis(TM), Sega Game Gear(TM) and computer software; wireless remote controllers and hand-held electronic video games.
 -0- 3/19/92 R
 /CONTACT: Robert Holmes or Allyne Mills of Acclaim Entertainment, 516-922-2400/
 (AKLM) CO: Acclaim Entertainment, Inc. ST: New York IN: ENT SU:


PS-AH -- NY007R -- 9613 03/19/92 11:02 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Mar 19, 1992
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