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ACC'S TRAVELING SOUVENIR STORE VISITS RALEIGH ON ITS MISSION TO SUPPORT COMMUNITY OUTREACH PROGRAMS

 ACC'S TRAVELING SOUVENIR STORE VISITS RALEIGH ON
 ITS MISSION TO SUPPORT COMMUNITY OUTREACH PROGRAMS
 RALEIGH, N.C., Sept. 17 /PRNewswire/ -- The newest marketing venture of the Atlantic Coast Conference, its traveling souvenir store, makes a stop in Raleigh this weekend as it tours the conference raising money to support ACC "Operation Outreach," a conference-wide community outreach program underway in the league and supported by its member institutions.
 The 50-foot trailer stocked with official ACC-logo merchandise from $1 decals to $100 jackets will be stationed in the parking lot inside Gate B at Carter-Finley Stadium on Saturday from 9 a.m. until after the ACC matchup between N.C. State and Florida State. The souvenir store, owned and operated by Spectator Sports Services, Inc., of Charlotte, is the only outlet where official ACC logo merchandise is available. Spectator Sports, the ACC's officially licensed distributor of ACC merchandise, plans to keep the wheeled shop on the road for the entire football season, visiting a different game site each week.
 Royalties from the sale of ACC-logo merchandise are earmarked for the league's outreach program, which promotes educational and social values among elementary school children across the ACC region. The league has produced a video entitled "Jump Start," and has distributed a teacher's planning guide for that program emphasizing the positive value of education. The program's basic message is: Stay in school.
 "The outreach program is a major priority with the league, and the ACC Traveling Souvenir Store is an Innovative marketing tool to support it," said Karl Noonan, a former All-Pro receiver for the Miami Dolphins and Spectator's Director of Collegiate Marketing. It's a first-of-its-kind collegiate program and Noonan says other conferences and individual schools have shown interest in launching similar programs.
 Noonan says ACC fans typically have strong ties to the conference as well as individual schools, creating a strong demand for ACC-logo merchandise which isn't available anywhere but from the mobile shop.
 "In most fans' minds, it's loyalty to the individual school, and then pride in the conference itself," said Noonan, who is also a color commentator for Wake Forest football broadcasts. "You don't find that everywhere."
 The traveling store is stocked with hundreds of items, many of which incorporate the use of the ACC logo with the logo of the individual school. In addition to hats, t-shirts and sweat shirts, there are such items as baby bibs, hat pins, golf shirts, sweaters and videos. Many of the items are produced by the Lee Printwear Division of Bassett-Walker Inc., a co-sponsor of the mobile shop.
 One of the newest items is the premiere edition of "The ACC Basketball Tournament Champions Collector's Cards." The limited edition 40-card sets feature photos of each of the ACC Tournament Champions from 1954 until 1989. Only 10,000 of the premiere edition card sets were printed. They are in a handsome gold and black case, and cost $14.95.
 In addition to the league football games, the mobile store will travel to member institutions, conference basketball games, ACC Championship events, state fairs and county and city festivals.
 "The store is a great part of the ACC's marketing effort at a time when colleges, universities and leagues are exploring new ways to raise money for their wide range of athletic and community-service programs."
 -0- 9/17/92
 /CONTACT: Glenn Love, Spectator Sports, 704-596-2223/ CO: Spectator Sports Services, Inc. ST: North Carolina IN: LEI SU: PDT


SB -- CH010 -- 0802 09/17/92 16:03 EDT
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Date:Sep 17, 1992
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