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AC ROCHESTER, APPLIED CERAMICS JOIN EFFORTS ON CONVERTER SUBSTRATES

 ATLANTA, Nov. 17 /PRNewswire/ -- AC Rochester Division of General Motors (NYSE: GM) has entered into a technology and licensing agreement with a Georgia firm involving the development and manufacture of ceramic honeycomb substrates for automotive catalytic converters.
 Atlanta-based Applied Ceramics, Inc. and its affiliate Realist Technology, Limited is a high technology ceramics specialist. Applied Ceramics makes ceramic components for the electronics industry and for manufacturers of industrial air pollution control equipment.
 With the agreement, Applied Ceramics will begin making converter substrates for AC Rochester, a division in GM's Automotive Components Group Worldwide and the world's volume leader in the production of automotive catalytic converters.
 "AC Rochester is increasing its participation in the value added chain for converters," said Kenneth R. Deming, chief engineer-Exhaust for AC Rochester.
 "Today, we concentrate our efforts on canning (assembly) and applications engineering for converters. We can provide our customers with better value if we expand our capability to manufacture substrates and coat precious metals on the substrate," he said.
 AC Rochester produces up to 8 million converters a year in plants in Milwaukee; Southampton, England; Gennevilliers, France; Melbourne, Australia; and, in a joint venture with DHMS Industries, Ltd., in Taegu, South Korea.
 The division does not currently manufacture ceramic converter substrates. However, it does manufacture metal monolith substrates. AC Rochester has done a limited amount of catalyst coating, primarily on substrates for diesel and gasoline engine converters used in European applications.
 Ceramics technology is currently used by AC Rochester in a wide range of applications, including exhaust oxygen sensors, catalytic converters, spark plugs, cruise control, and mass air flow sensors and air meters. Research and developmental projects using ceramics technology involve engine valves, gas turbine engines, and fuel cells.
 -0- 11/17/93
 /CONTACT: Robert L. Mitchell of Applied Ceramics, Inc., 404-448-6888; or Daniel Dolan of AC Rochester, 313-257-7723/
 (GM)


CO: AC Rochester Division; General Motors Corporation; Applied
 Ceramics, Inc. ST: Michigan, Georgia IN: AUT SU: LIC


ML -- DE014 -- 5524 11/17/93 13:02 EST
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Publication:PR Newswire
Date:Nov 17, 1993
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