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ABITIBI-PRICE LAUNCHES SPECIALTY PRODUCT INITIATIVE

 TORONTO, June 1 /PRNewswire/ -- Abitibi-Price (NYSE: ABY) has announced full-fledged entry into specialty paper markets by dedicating two of the three machines at its Iroquois Falls, Ontario, Division to specialty production.
 "We're showing a growing number of paper users how we can meet their needs with cost-effective groundwood alternatives -- in both newsprint and technical specialty products," said senior sales representative Tom Vendetti. "And in some cases we're working closely with customers to come up with entirely new products."
 Papermakers at Iroquois Falls have been shipping bulky, high brightness and colored grades to North American publishers and commercial printers for some time. In addition to expanding their commitment to these markets, they are now adding a wide range of niche- market technical specialties, primarily for the school and home office markets. Construction paper, file folders, index dividers, bag stock and target paper are typical of the Division's changing product mix.
 The company has also developed a groundwood grade which meets the exacting needs of the food packaging, automotive painting and specialty bag markets.
 "The size and flexibility of Iroquois Falls' No. 1 and No. 7 machines gives us a significant presence in the specialty marketplace," Vendetti adds. "These machines have a combined capacity of over 100,000 tons a year."
 The move also presents the Division's employees with new challenges. "The commitment to specialties certainly broadens our marketing horizon," said Bill Sheffield, vice-president and general manager of the Iroquois Falls Division. "It will enhance our profit picture and help us shape our future. The many customer satisfaction measures we've put in place have prepared us for this exciting step. Our fiber, our facility and our expertise make us a highly competitive player in today's application-driven specialty markets."
 Abitibi-Price, a Canadian-based forest products company, manufactures newsprint and uncoated groundwood papers at eleven mills in North America and markets these products to customers around the world. The company is also a converter and distributor of paper and other information-related products.
 -0- 6/01/93
 /CONTACT: Tom Vendetti, senior sales representative, Iroquois Falls Division, 203-458-3022, or Robert J. Tait, manager, investor relations, communication & public affairs, 416-369-6789, both of Abitibi-Price, Inc./
 (ABY)


CO: Abitibi-Price Inc. ST: Ontario IN: PAP SU:

TM -- NY089 -- 4114 06/01/93 16:32 EDT
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Publication:PR Newswire
Date:Jun 1, 1993
Words:374
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