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ABI intros Shock Top Shandy.


Anheuser-Busch InBev is rolling out Shock Top Lemon Shandy, a seasonal that will be available March 19 through the end of July.

"For years, brewers around the world have experimented with fruit-flavored beer mixers, like shandys and radlers, which have been popular in Britain and Germany," said Jill Vaughn, brewmaster for Shock Top. "When the temperatures start to warm up, you appreciate the added level of refreshment a lemonade flavor can bring to your beer, and Shock Top's citrusy base provided the ideal starting point for creating this new recipe. We definitely stayed true to Shock Top's wheat beer essence, while crafting a new flavor for adults to enjoy this summer."

The introduction of Lemon Shandy marks the first seasonal rollout for the Shock Top family in 2012. In 2011, Shock Top rolled out its first year-round line extension with Shock Top Raspberry Wheat, and its first seasonal with Shock Top Pumpkin Wheat. Year-round offering Shock Top Wheat IPAwas introduced in February 2012.

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Publication:Modern Brewery Age
Date:Mar 21, 2012
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