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AABB PRESENTS PRESIDENTIAL AWARD TO AMERICAN TELEPHONE AND TELEGRAPH COMPANY (AT&T)

 AABB PRESENTS PRESIDENTIAL AWARD
 TO AMERICAN TELEPHONE AND TELEGRAPH COMPANY (AT&T)
 /ADVANCE/ SAN FRANCISCO, Nov. 11 /PRNewswire/ -- The American Association of Blood Banks (AABB) honored the American Telephone and Telegraph Company (AT&T) with its 1992 Presidential Award at the AABB Annual Meeting Banquet today in San Francisco. The award was presented by AABB President E. Shannon Cooper, M.D.
 The Presidential Award is presented annually to organizations and individuals that promote and support voluntary blood donations in three or more AABB districts. Final selection is made by a specifically appointed task force, then approved by the AABB board of directors.
 Headquartered in Basking Ridge, N.J., AT&T is a global company with approximately 300,000 employees worldwide that provides communications services and products, as well as network equipment and computer systems, to businesses, consumers, telecommunications service providers and government agencies.
 AT&T was nominated for the Presidential Award by the following blood centers: New York Blood Center, New York; Belle Bonfils Memorial Blood Center, Denver; Virginia Blood Services, Richmond, Va.; LifeSource, Chicago; Central Florida Blood Bank, Inc., Orlando, Fla.; and Oklahoma Blood Institute, Oklahoma City.
 In 1987, Robert E. Allen, AT&T's chief executive officer, accepted the challenge of increasing donor participation among AT&T employees, which had fallen drastically in previous years. A new AT&T Corporate Blood Donor Program, consisting of one-to-one recruitment of donors by fellow employees and a minimum of four drives per year at each location, was implemented. As a result, AT&T donor participation in the New York area increased from 14 percent in 1989 to 43 percent participation in 1991.
 In Richmond, blood donations increased from 116 to almost 400 units. In Orlando, the participation increased from less than 20 percent in 1990 to 33 percent in 1991, resulting in 1,274 units collected.
 In New Jersey, William B. Marx Jr., president of AT&T Network Systems, contacted the chief executive officers of many of New Jersey's major corporations and was instrumental in increasing donor participation in the organizations who took part in the program. Whole blood collections in New Jersey increased from 6 percent in 1990 to 16 percent in 1991. Total New Jersey blood collections were 94,921 units in 1990 and 100,529 in 1991.
 As AT&T introduced the Model Blood Program in the various states, they simultaneous informed and educated the company leadership and employee population about the special need for apheresis and bone marrow donations. In the last two years, four AT&T employees have been successfully typed, matched and donated bone marrow. They began an apheresis donation program going from virtually no units the previous year to 1,014 units in 1991.
 AT&T produced a video in support of its Corporate Blood Donor Program titled "What If It Wasn't There" and a tape titled "An Apheresis Story." AT&T has made both tapes available, free of charge, to businesses and organizations in the public and private sectors.
 AT&T has also made a special effort to recognize blood donors and volunteers. AT&T hosts an annual meeting at corporate headquarters to recognize the accomplishments of the program, local drive coordinators and volunteer workers, as well as individual multi- gallon, pheresis and bone marrow donors. The Corporate Blood Program chairperson visits other AT&T locations across the country to conduct similar recognition ceremonies.
 The blood bank community can also count on AT&T for financial support with generous contributions to the New York Blood Center and New Jersey Blood Services and funding for the production of the two blood donation motivational videos, which have been widely used by donor groups free of charge.
 Established in 1947, the American Association of Blood Banks (AABB) is the professional society for approximately 2,400 community, regional and Red Cross blood centers, hospital-based blood banks and transfusion services and over 8,800 individuals engaged in blood banking and transfusion medicine. The AABB sets standards, inspects and accredits blood collection and transfusion facilities and provides continuing education and information. Its member facilities are responsible for collecting virtually all of the nation's blood supply and for transfusing more than 80 percent of the blood used for patient care in the United States.
 -0- 11/11/92/1700
 /CONTACT: Marcia Lane of the American Association of Blood Banks, 415-978-3503 or -3504; or 301-907-6977, or 24-hours, 202-389-1933/ CO: American Association of Blood Banks ST: California IN: HEA SU:


DC -- DC004 -- 9617 11/11/92 09:15 EST
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Date:Nov 11, 1992
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