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AAA MEMBERS RECEIVE ENHANCED CAR RENTAL BENEFITS THROUGH EXCLUSIVE HERTZ PACT

 ORLANDO, Fla., Dec. 15 /PRNewswire/ -- The American Automobile Association, the world's largest motor club, and The Hertz Corporation, the world's largest car rental company, today signed an exclusive agreement naming Hertz the preferred car rental supplier for AAA's 33.7 million members.
 "We estimate that our members, in part through AAA's more than 950 travel agencies in the United States and Canada, will rent 1.5 million Hertz cars annually under this program. The sales potential is more than $200 million a year," said AAA President Paul R. Verkuil.
 Hertz has been a car rental agency for AAA since 1978 but, until this contract, not on an exclusive basis. AAA recently evaluated possible links with several car rental agencies, but the 90-year-old federation of 145 motor clubs chose Hertz because of its reputation and ability to serve AAA's large membership.
 As part of the agreement, AAA members receive an exclusive program of discounts and benefits on daily, weekly, weekend and monthly Hertz rentals worldwide.
 "Hertz fully subscribes to AAA's goal of total member satisfaction," said Frank A. Olson, Hertz chairman and chief executive officer. "We are extremely pleased with this agreement between Hertz and AAA."
 In a recent survey of AAA car rental users, AAA members selected Hertz as the best overall car rental company. Hertz also received top honors for best service, most professional, best car selection, most locations, and fast and easy check-in and check-out.
 "The new contract applies to members of our international affiliated clubs as well, when they rent in the U.S.," Verkuil said. AAA has reciprocal agreements with more than 170 overseas motor clubs belonging to the Alliance Internationale de Tourism (AIT), Federation Internationale de l'Automobile (FIA), and Federacion Intermericana de Touring y Automovil-Clubes (FITAC).
 Hertz has set up a 24-hour/day car rental number exclusively for AAA members -- 800-654-3080.
 AAA is a not-for-profit federation offering members travel, insurance, financial and auto-related services and discounts on cruises, hotels and tour packages.
 Hertz, started in 1918, operates more than 5,000 locations worldwide in approximately 130 countries with a fleet of over 420,000 vehicles.
 -0- 12/15/92
 /CONTACT: Jerry Cheske or Geoff Sundstrom of the American Automobile Association, 407-444-8000/


CO: American Automobile Association; The Hertz Corporation ST: Florida IN: LEI AUT SU: CON

AW-JJ -- FL005 -- 7143 12/15/92 11:14 EST
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Publication:PR Newswire
Date:Dec 15, 1992
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