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A.C. NIELSEN AND IMS INTERNATIONAL ANNOUNCE KEY MANAGEMENT APPOINTMENTS

 NORTHBROOK, Ill., Nov. 12 /PRNewswire/ -- Serge Okun, president and chief executive officer of A.C. Nielsen and IMS International, announced today the appointment of David J.S. Flaschen, 37, to president and chief operating officer of Nielsen Marketing Research, North America. Okun simultaneously announced the appointment of Richard P. Derr, 36, to the newly created position of senior vice president of software development for both A.C. Nielsen and IMS International.
 "Global reach, fast execution and advanced technology are competitive edges our customers are demanding," said Okun. "By strategically leveraging the power of Nielsen and IMS Worldwide, we deliver them maximum value. Dave Flaschen and Rick Derr will help lead an aggressive new strategy that builds on their expertise in technology, international management and demonstrated commitment to the highest standards of service."
 DAVID J.S. FLASCHEN
 Commenting on Flaschen's appointment, Okun said, "David Flaschen delivers. His leadership, strategic thinking and dedicated execution produce results."
 Flaschen was previously based in London, where he was vice president of software development and production for IMS, a position he held since 1991. Prior to that he worked directly with Robert E. Weissman, D&B's newly elected chief executive officer. Flaschen's first position at D&B was with the company's Dataquest unit, where he was vice president for sales and marketing.
 "As vice president of IMS and Dataquest, Flaschen successfully met the challenges of new market entry," said Okun. "His unique understanding of the complex issues that our multinational customers face is invaluable to them as they rapidly adapt to increasingly competitive global markets."
 "Fast turnaround of decision-support information is a strategic edge our customers are demanding," added Okun. "David Flaschen consistently produces innovative, technically superior products -- usually ahead of schedule."
 Prior to joining D&B in 1985, Flaschen was with IBM. He holds an M.B.A. from The Wharton School and is a graduate of Brown University.
 RICHARD P. DERR
 Commenting on Derr's appointment, Okun said, "Rick Derr has demonstrated a rare ability to work closely with customers to understand and fulfill their needs while simultaneously creating and launching successful new technology and information products. As the head of the first global unit in our industry to pull software development together, Rick will organize software worldwide for our customers to enable them to compete more effectively in a changing marketplace by creating the best and fastest information available anywhere."
 Derr's most recent position was president of Nielsen Information Services, a unit of Nielsen Marketing Research, North America, where he was responsible for the creation, marketing and servicing of all measurement databases, analytic services and testing businesses.
 Derr joined Nielsen in 1977. He spent six years in Nielsen's New York office where he managed the Bristol-Myers Squibb and Sterling Drug accounts. He was the first national accounts representative to arrange a corporate partnership with RJR Nabisco. He led the team on health and beauty aids that enabled the company to bring scanner technology to drug stores and mass merchandisers.
 Derr also managed Nielsen's Hackensack regional office and worked with several important clients, including M&M/Mars, Warner Lambert and Lipton. In 1990, he was asked to lead Nielsen's National Client Service Administration and in June 1991, he became vice president-marketing and industry management.
 Derr holds a B.S./B.A. degree in marketing from the University of Delaware and has completed graduate courses at California State University and Seton Hall University.
 A.C. Nielsen, with 1992 revenue of $1.12 billion and operations in 23 countries, is the global leader in the marketing research industry. A.C. Nielsen includes Nielsen Media Research, the leader in television- audience research and services in the United States. IMS International, with 1992 revenue of $586 million and operations in more than 60 countries, is the leading provider of decision-support services to the worldwide pharmaceutical industry. Nielsen Marketing Research and IMS increasingly have been working together on a number of initiatives, particularly in the area of tracking over-the-counter pharmaceuticals.
 The Dun & Bradstreet Corp. is the world's leading marketer of information, software and services for business decision making, with worldwide revenue of $4.8 billion in 1992.
 -0- 11/12/93
 /CONTACT: Debra S. Ravich of Nielsen, 708-205-4238/


CO: A.C. Nielsen; IMS International ST: Illinois IN: SU: PER

SH -- NY074 -- 3823 11/12/93 15:53 EST
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Date:Nov 12, 1993
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