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A-B wholesaler sends a consumer tax alert in capital.

Beginning last month, beer drinkers in the nation's capital have been getting frequent reminders that they pay $700,000 in special taxes each year on the beer delivered by just one Anheuser-Busch truck.

Long-distance trucks for Superior Beverages, Inc., began carrying a sign on the rear door reading: "Taxes on the beer delivered in this truck add $700,000/year to the price you pay for beer. To learn more call 1-800-BEER-TAX."

Ronald Wiess, president of Superior, launched the public awareness program when the signs were attached to his trucks in front of the Capitol Reflecting Pool between Pennsylvania and Maryland Avenues.

"The federal excise tax on beer was just doubled in 1991, causing America's beer drinkers to pay $3.4 billion in higher taxes since then." Wiess said.

"Higher beer taxes would be a middle-class tax increase," he continued. "On average, the tax rate consumers pay on beer is more than three times greater than that on other consumer products."

Steven Lambright, vice president and group executive of Anheuser-Busch Cos., Inc., said the brewer decided to launch the campaign "to help build public awareness of the unfairness of beer taxes, and additionally, because the federal beer tax was doubled only two year ago.

Lambright added that the tax figures were calculated by determining the amount of local, state and federal taxes paid on Anheuser-Busch products, and then dividing that figure by the number of A-B delivery trucks.
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Title Annotation:Anheuser-Busch Inc.; Superior Beverages Inc.
Publication:Modern Brewery Age
Date:Mar 1, 1993
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