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A-B takes flak for botched "Bud Light Spotlight." (Anheuser-Busch Companies Inc.)

Anheuser-Busch's "Bud Light Spotlight" campaign, in which camera crews film Bud Light consumers in bars, came under fire last week in Atlanta.

The problem arose at a bar\restaurant called Dugan's, when a Bud Light crew came in to film a commercial on May 22.

According to Lou Chambers, the owner of Dugan's, representatives from A-B had arranged the shoot. At that time, he says the reps had discussed using Dugan's employees and patrons in the spot.

When members of the camera crew arrived, however, they had a group of 25 "real Bud Light consumers" in tow. Although Dugan's serves a primarily black clientele, 23 of the 25 "real Bud Light consumers" were white.

As the camera crew began to set up, bar owner Lou Chambers reported that patrons became incensed. He said that "a buzz started in the crowd that turned into a roar" of resentment towards the interlopers.

"You have to remember that Budweiser didn't do anything really wrong," said bar owner Chambers, who is white.

"They were doing what they felt was best for them," he said, "But this kind of thing creates a tremendous problem for us with our regular clients."

Chambers told the film crew to leave, and later announced that he would no longer serve Anheuser-Busch products in the bar.

The agency that organized the event said that extras for the ads were chosen during advance casting calls.

A percentage of those auditioned were then called back, the agency said, but not necessarily to the same bar where they had auditioned.
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Publication:Modern Brewery Age
Date:Jun 14, 1993
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