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A-B sponsors 3-on-3 hoops tournament.

A-B sponsors 3-on-3 hoops tournament

Basketball players who may have dreamed of stuffing a "monster jam" over Dominique Wilkins, outmuscling Patrick Ewing for a rebound or gliding past James Worthy on the baseline, will have an opportunity to do just that September 22-24 in the fourth annual Budweiser 3-On-3 Basketball Challenge.

Regional winners of grassroots qualifying tournaments in Chicago, Los Angeles, Atlanta and New York will meet in national semifinals at the World Trade Center where they will square off for the right to face National Basketball Association stars, Wilkins, Ewing and Worthy in the "ultimate three-on-three game.

Proceeds from the event will benefit "Project Hoops," a program established by Anheuser-Busch, Inc. to refurbish and maintain basketball courts and recreation centers in New York, Los Angeles and Atlanta.

"By expanding the Budweiser 3-On-3 Basketball Challenge to a grassroots event, we hope to provide many players the opportunity to realize their dreams of playing against three of the greatest players in the NBA," said Michael Roarty, executive vice president and director of marketing, Anheuser-Busch, Inc. "In addition, the establishment of `Project Hoops' gives us a vehicle which allows all participants to assist others who have a dream they someday may be able to fulfill."

In previous years, the Challenge was conducted in a sweepstakes format, with one team chosen at random to face the Bud team of NBA stars, Roarty said. This year's program offers players in four different regions the opportunity to earn their way into the "dream game," he added.

Regional tournaments are scheduled to be held in Atlanta September 8-10 and Los Angeles September 15-17. The New York regional will be played prior to the "dream game."

Various levels of participation will be available for players in each of the four grassroots tournaments, depending upon the number of team entries. Those levels include the "Elite" division, from which the regional finalists will be determined, to recreational divisions for men and women categorized by age, height and experience level, Roarty explained. An entry fee of $80 will be charged for each four-player team, he said.

PHOTO : SUPERSTAR PATTY LABELLE greets Norman Morse (second from right) and Jonathan Blake (second

PHOTO : from left) of Anheuser-Busch at the Budweiser Superfest at Giants Stadium. Joining in the

PHOTO : welcome are Charles Terry (left) and Aaron Hairston (right), both of the Anheuser-Busch

PHOTO : brewery in Newark, NJ. The Superfest featured rhythm and blues artists Ashford and

PHOTO : Simpson, The Whispers, Bobby Brown, Karyn White, Surface and Tony, Toni, Tone.
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Title Annotation:Anheuser-Busch Inc. Basketball Challenge
Publication:Modern Brewery Age
Date:Aug 28, 1989
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