A-B says Irish Derby will break records.
A major Dublin Department Store co-sponsored with Budweiser a $4,000 fashion competition award for the person "who showed the greatest style incorporating American designers, themes and looks". The competition was part of the "Red, White & True" theme that has been attached to the 2001 Derby festivities.
This year's annual event was the 16th to be sponsored by Budweiser.
The running of the Budweiser Irish Derby was broadcast live throughout the world. Facilities on Derby Day included a Budweiser Beer Garden complete with marquee and giant video screens and live commentary throughout the races.
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|Publication:||Modern Brewery Age|
|Article Type:||Brief Article|
|Date:||Jul 2, 2001|
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