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A-B says Irish Derby will break records.

This July 1, over 30,000 racegoers, many of them visitors to Ireland, flocked to the grassy swards of County Kildare's famous Curragh Racecourse. The 136th running of the Budweiser Irish Derby offered a rich purse with over $1 million, in prize money. Anheuser-Busch says attendance records were broken because horse racing has become highly popular, the Emerald Isle's economic fortunes have never been better and Derby Day in Ireland has evolved into a social occasion as much about glamour and fashion as about sport.

A major Dublin Department Store co-sponsored with Budweiser a $4,000 fashion competition award for the person "who showed the greatest style incorporating American designers, themes and looks". The competition was part of the "Red, White & True" theme that has been attached to the 2001 Derby festivities.

This year's annual event was the 16th to be sponsored by Budweiser.

The running of the Budweiser Irish Derby was broadcast live throughout the world. Facilities on Derby Day included a Budweiser Beer Garden complete with marquee and giant video screens and live commentary throughout the races.
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Title Annotation:Anheuser-Busch
Publication:Modern Brewery Age
Article Type:Brief Article
Geographic Code:1USA
Date:Jul 2, 2001
Previous Article:Snyder International Brewing Group.
Next Article:Court dismisses beer labeling case.

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