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A-B interested in a 30% Budvar stake.

According to a report in the Financial Times, Anheuser-Busch, Inc., intends to buy a 30-percent stake in the newly-privatized Budvar brewery in Czechoslovakia.

Such a purchase would end the controversy surrounding the Czechmade Bud and the American Bud, according to industry analysts. The deal would also allow A-B's marketing might to promote the Czechoslovakian beer.

According to an A-B spokesperson, the brewer has guaranteed die independence of the operation along with quality assurance and integrity of the brand. The spokesperson added that the history of Budvar is critical to expanding the brand in parts of Europe.

Additionally, due to the fact that the two brands differ markedly, A-B can successfully market the two brands without fear of brand cannibalization.
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Title Annotation:Anheuser-Busch Companies Inc.
Publication:Modern Brewery Age
Date:Aug 17, 1992
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